DOT Media Blitz Forthcoming

Laura Conaway at the Village Voice caught the filming of a bike lane-related television ad near Lafayette and E. 4th Street yesterday. We’re guessing that either MyBikeLane brought in some venture capital funding and is going big-time or the Dept. of Transportation was filming a public service advertisement.

We’re leaning towards the latter because we’ve also been told that DOT recorded its very own "theme song" yesterday at a music studio in New Jersey.

The agency has also launched a new "Bike Newsletter." You can subscribe here.

And don’t forget this part of Janette Sadik-Khan’s professional bio:

At PB she was the founding president of Company 39, a communications
consulting company she created in 2000 that provides advanced computer
graphics and communications tools for over 500 projects worldwide.
Under her leadership the company’s annual sales grew to $8.2 million.

Weekend fun in the comments section: What would be your DOT theme song?

  • Clarence

    I would take Queen’s theme from Flash Gordon and juice it up.

  • ddartley

    “Aliens Ate my Buick” by Thomas Dolby?

    Seriously, this is wonderful. For a long time, a media blitz is what’s been needed to raise awareness about the respect cyclists deserve, even if I’m not totally enamored with the class II lanes that will probably be depicted in the blitz.

  • Didn’t Gary Numan do their theme song already?

  • anonymous

    Aren’t there any music studios in NYC that a city agency could use instead of going to New Jersey?

  • Geoff

    Too bad they didn’t have a song contest or something…my band already has a song about the MTA…

    I’m sure we could have come up with something for the DOT…

  • It’s not about transportation per se, but Destiny’s Child has a song called “Dot.”

  • Sproule Love

    Funny stuff, Geoff, but I’m going to vote for the most obvious choice: “Crosstown Traffic” (Jimi’s version, of course).

    It’s about time that the DOT started doing something about bike lane abuse!

  • howiehedd

    Perhaps “I Can’t Drive 55” by Sammy Hagar ??

  • Angus Grieve-Smith

    “The Sidewalks of New York” – too obvious? Better than “Tenth Avenue Freeze-Out”, though.

  • “Changes” by David Bowie

    “Imagine” by John Lennon

    “Dancing in the Streets”

    “Walk this Way” Run DMC and Aerosmith

    “These Boots are made for walking” Nancy Sinatra

    “Rolling on the River” Ike and Tina Turner

    “You can go your own way” Fleetwood Mac

  • Clarence

    “Dancing in the Streets” should be the NYCSR theme song!

  • Eric

    How ’bout the Clash’s “Train in Vain?”

  • dan

    Personally I like ac/dc ‘highway to Hell’, but that won’t fly.

    Tom Petty’s ‘Learning to fly’ works well. It’s a song about uncompleted journey.

  • Eric

    Beatles: “Why Don’t We Do It In The Road.”

  • da

    Beatles: “[Baby You Can] Drive My Car”

  • anonymous

    Baby You Can Drive My Car was used by one of the music radio stations (maybe CBS-FM?) to introduce their traffic reports. “Beep beep, beep beep, yeah!”


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