DOT Media Blitz Forthcoming

Laura Conaway at the Village Voice caught the filming of a bike lane-related television ad near Lafayette and E. 4th Street yesterday. We’re guessing that either MyBikeLane brought in some venture capital funding and is going big-time or the Dept. of Transportation was filming a public service advertisement.

We’re leaning towards the latter because we’ve also been told that DOT recorded its very own "theme song" yesterday at a music studio in New Jersey.

The agency has also launched a new "Bike Newsletter." You can subscribe here.

And don’t forget this part of Janette Sadik-Khan’s professional bio:

At PB she was the founding president of Company 39, a communications
consulting company she created in 2000 that provides advanced computer
graphics and communications tools for over 500 projects worldwide.
Under her leadership the company’s annual sales grew to $8.2 million.

Weekend fun in the comments section: What would be your DOT theme song?

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