Bicycle Safety

DOT Media Blitz Forthcoming

Laura Conaway at the Village Voice caught the filming of a bike lane-related television ad near Lafayette and E. 4th Street yesterday. We’re guessing that either MyBikeLane brought in some venture capital funding and is going big-time or the Dept. of Transportation was filming a public service advertisement. We’re leaning towards the latter because we’ve … Continued

By Aaron Naparstek

2:55 PM EDT on July 13, 2007

We’re leaning towards the latter because we’ve also been told that DOT recorded its very own “theme song” yesterday at a music studio in New Jersey.

The agency has also launched a new “Bike Newsletter.” You can subscribe here.

And don’t forget this part of Janette Sadik-Khan’s professional bio:

At PB she was the founding president of Company 39, a communications
consulting company she created in 2000 that provides advanced computer
graphics and communications tools for over 500 projects worldwide.
Under her leadership the company’s annual sales grew to $8.2 million.

Weekend fun in the comments section: What would be your DOT theme song?

Aaron Naparstek

Aaron Naparstek is the founder and former editor-in-chief of Streetsblog. Based in Brooklyn, New York, Naparstek's journalism, advocacy and community organizing work has been instrumental in growing the bicycle network, removing motor vehicles from parks, and developing new public plazas, car-free streets and life-saving traffic-calming measures across all five boroughs. He was also one of the original cast members of the "War on Cars" podcast. You can find more of his work on his website.

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