Cartoon Tuesday: Cycling = Healthy, Pt. 2

Here’s another installment in the "cycling is good for you" series, this time from New York insurer Emblem Health. In this animated ad, a Brooklyn bike commuter pedals across a bridge toward Manhattan, explaining that cycling affords him the same freedom he enjoys from his health care coverage. And to further identify with the target demo, there’s even a little modal conflict at the end.

Video via YouTube

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Macy’s: Leave the Car at Home

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Kaiser Permanente: Cycling = Healthy

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With a dreary weekend on tap, weather-wise, we leave you with this uplifting ad from health care giant Kaiser Permanente. While we’ve seen bikes used to market everything from banks to beer, the linkage of cycling — and walking, and skateboarding, and transit use — to physical well-being is especially compelling. Who knows, maybe the […]

The Debate Over Physically-Separated Bike Lanes Continues

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A physically-separated bike lane on a shopping street in Copenhangen, Denmark Two weeks ago "Gridlock" Sam Schwartz wrote an op/ed for the Sunday Times advocating for physically-separated bike lanes in New York City. The next weekend, John Allen, a Waltham-based regional director for the League of American Bicyclists replied that separated bike lanes are dangerous and bad idea. […]

Mercedes Exploits the Daredevil Cyclist Stereotype

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You might have seen it making the rounds over the last couple of days — the new Mercedes ad in which a bike messenger challenges a driver in one of the company’s luxury vehicles to a race from Harlem to the Fulton Ferry landing in Brooklyn. There are many irritating things about the ad, including […]

A Compulsory Helmet Law Won’t Make NYC Cyclists Safer

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The great thing about arguments favoring compulsory bike helmet laws is that they tend to stay on topic instead of degenerating into fruitless bickering over cyclists’ interactions with pedestrians, bike riders’ claim to the streets, and other tired subjects. The bad things about such arguments are many. Here are three: They ignore the possibility that […]