Ad Nauseam

Cartoon Tuesday: Cycling = Healthy, Pt. 2

Here's another installment in the "cycling is good for you" series, this time from New York insurer Emblem Health. In this animated ad, a Brooklyn bike commuter pedals across a bridge toward Manhattan, explaining that cycling affords him the same freedom he enjoys from his health care coverage. And to further identify with the target demo, there's even a little modal conflict at the end.

By Brad Aaron

4:00 PM EDT on October 21, 2008

Here’s another installment in the “cycling is good for you” series, this time from New York insurer Emblem Health. In this animated ad, a Brooklyn bike commuter pedals across a bridge toward Manhattan, explaining that cycling affords him the same freedom he enjoys from his health care coverage. And to further identify with the target demo, there’s even a little modal conflict at the end.

Video via YouTube

Brad Aaron

Brad Aaron began writing for Streetsblog in 2007, after years as a reporter, editor, and publisher in the alternative weekly business. Brad adopted New York's dysfunctional traffic justice system as his primary beat for Streetsblog. He lives in Manhattan.

Ad Nauseam | Bicycling | Cartoon Tuesday

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