Yeah but what’s worse, for nearly half the commercial they show people ridding on the wrong side of the road against the flow of traffic (all the cars are parked facing in the opposite direction)! Otherwise excellent but they should have been more careful with this.

Like most everything bike/ped, it’s in the details!

This newly formed healthcare company, Emblem Health is also putting cycling in the forefront of their new ad campaign:

http://www.emblemhealth.com/video/cyclist_rev_0008_30.mov

Maybe KP was just keepin’ it real. This morning, I was waiting to turn my car — yes, I was driving a gasoline-powered vehicle — from Grand Army Plaza on to counter-clockwise flowing Plaza Street when the cyclist that had come the wrong way up Plaza, and wasn’t a skillful enough rider to post up, decided that it was just too uncool or whatever to come to a complete stop and put her foot down, and so instead just sort of drifted through the intersection oblivious to the fact that I was turning, safely and fully with the right-of-way. That’s today’s example. I, no doubt, could post again tomorrow but I think I’ve made my point. I’m glad that more people are riding bicycles in New York City. Now let’s all work on learning how to do it well.

I prefer to ride on the road with traffic whenever possible, but there have been a few situations in the outer boroughs and in suburban wastelands where the car traffic was so fast and heavy and the sidewalks so big and empty that it made sense to claim the sidewalk temporarily as a separated bike path for safety reasons. If I ever encounter an occasional pedestrian in those circumstances, I always make sure to slow down and yield to their movements and positions.

I have much bigger concerns about cyclists riding the wrong way down one-way streets because it makes the traffic flow much less predictable for everyone involved–pedestrians, cyclists riding in the correct direction, and automobiles. In short, it can be very dangerous, even though it seems a ubiquitous practice in this city.