Kaiser Permanente: Cycling = Healthy

With a dreary weekend on tap, weather-wise, we leave you with this uplifting ad from health care giant Kaiser Permanente. While we’ve seen bikes used to market everything from banks to beer, the linkage of cycling — and walking, and skateboarding, and transit use — to physical well-being is especially compelling.

Who knows, maybe the next time health care providers issue a report on unsafe traffic conditions they’ll put the onus on reducing the hazards of human-powered mobility, rather than lecturing pedestrians on how dangerous it is to walk.

Let the sidewalk riding critique begin!

Video: ChampionMedia2/YouTube via The Overhead Wire

ALSO ON STREETSBLOG

Cartoon Tuesday: Cycling = Healthy, Pt. 2

|
Here’s another installment in the "cycling is good for you" series, this time from New York insurer Emblem Health. In this animated ad, a Brooklyn bike commuter pedals across a bridge toward Manhattan, explaining that cycling affords him the same freedom he enjoys from his health care coverage. And to further identify with the target […]

Macy’s: Leave the Car at Home

|
  J. Crew and W Hotels aren’t the only companies to promote cycling as of late. As part of its "Earth Week" campaign, Macy’s is running the above ad in local papers. Reads the copy: Leave the car at home. Ride a bike or walk to work if you can. Discover your own route. Now […]

Mercedes Exploits the Daredevil Cyclist Stereotype

|
You might have seen it making the rounds over the last couple of days — the new Mercedes ad in which a bike messenger challenges a driver in one of the company’s luxury vehicles to a race from Harlem to the Fulton Ferry landing in Brooklyn. There are many irritating things about the ad, including […]

Oscar Health Insurance: “Bike Messengers Can Blindside You”

|
Here’s one for the tone-deaf PR file. Oscar, a “startup” health insurance company helmed by real estate heir and venture capitalist Joshua Kushner (brother of Observer publisher Jared Kushner), is hoping to sign up young, tech-savvy New Yorkers in need of health coverage. To do this, the company has launched an ad campaign that features this […]

The Debate Over Physically-Separated Bike Lanes Continues

|
A physically-separated bike lane on a shopping street in Copenhangen, Denmark Two weeks ago "Gridlock" Sam Schwartz wrote an op/ed for the Sunday Times advocating for physically-separated bike lanes in New York City. The next weekend, John Allen, a Waltham-based regional director for the League of American Bicyclists replied that separated bike lanes are dangerous and bad idea. […]
STREETSBLOG USA

Boston Doctors Now Prescribing Bike-Share Memberships

|
The newest tool for doctors in the fight against obesity? That’s right: Bike-share. This week in Boston, doctors introduced a program called Prescribe-a-Bike, offering low-income residents struggling with obesity an annual Hubway bike sharing membership for the low price of $5. The program is being administered by Boston Medical Center in partnership with the city […]