Miller Brewing Co.: Cycling Is Patriotic

This ad has some age on it, but we thought it’d be nice for once to see one from a company that gets it.

A cyclist, his front basket filled with two fresh six packs of jingling Miller bottles, makes his way down a snow-covered street.

The voice over:

That’s the way, patriot. Let the OPECs keep their gasoline.

We’ll just tap into a far more efficient energy source: man power.

Miller High Life: Who knew?

By filmmaker Errol Morris via markkohlman/YouTube

  • Larry Littlefield

    Not sure it trumps the new Cadillac SUV commercial, however.

    “Life is like high school, only with money. What the cool kids are wearing, where the cool kids are going. Yup, that’s still going on…”

    Again, I think there are subversives on Madison Avenue trying to undermine their customers.

  • hop angel

    He’s only on a bike because of all the “dee-wee” convictions. The commercial reminds me: I’ve got to sign up for CPR training.

  • Eric

    The good news about CPR is you no longer have to give mouth-to-mouth.

  • Brooklyn Dad

    Best. Ad. Ever.

    Makes me want to ride down to Bierkraft on 5th Avenue with my growler jug immediately. Inspirational.

  • Spud Spudly

    I think the boozer just lost his job or something.

    Ever see other Miller commercials, like when a guy wearing a wife beater t-shirt pulls a Miller out of an empty refrigerator while cooking two hot dogs in a beat-up old frying pan? Yeah.

  • Mitch

    This ad demonstrates that ethanol can be used as a substitute for gasoline, if it’s used in the right way.

  • Wow, did Errol Morris really do this commercial? That’s a pretty damn famous film maker to be doing commercials, or at least he is now. Maybe he wasn’t when doing the commercial.
    The ad is neat on two levels: it’s a great ad, and it’s by a now-famous film maker, maker of Fog of War, The Thin Blue Line and others.

  • vnm

    I am with Brooklyn Dad.

    It’s Miller Time!!!

  • Angus Grieve-Smith

    Alex, Morris did the famous Switch ads for Apple Computers, and a similar series of ads for John Kerry among other commercials. I don’t know whether he needed the money or just liked the challenge.

    According to Wikipedia, he’s from Hewlett, even if he lives in L.A.

  • That brought a tear to my eye.

  • Andy B from Jersey

    I’m with Mitch. Beer Power!

    Maybe just not Miller.

  • Andy B from Jersey

    Great ad though. It was also good that they showed some old blue-collar coot riding his bike. Shows that anyone can ride a bike and even in the snow.

    Probably for the Minnesota/Wisconsin market. There hardly four-season bike riding folk up there.


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