Ad Nauseam

Kaiser Permanente: Cycling = Healthy

With a dreary weekend on tap, weather-wise, we leave you with this uplifting ad from health care giant Kaiser Permanente. While we've seen bikes used to market everything from banks to beer, the linkage of cycling -- and walking, and skateboarding, and transit use -- to physical well-being is especially compelling.

By Brad Aaron

4:30 PM EDT on September 26, 2008

With a dreary weekend on tap, weather-wise, we leave you with this uplifting ad from health care giant Kaiser Permanente. While we’ve seen bikes used to market everything from banks to beer, the linkage of cycling — and walking, and skateboarding, and transit use — to physical well-being is especially compelling.

Who knows, maybe the next time health care providers issue a report on unsafe traffic conditions they’ll put the onus on reducing the hazards of human-powered mobility, rather than lecturing pedestrians on how dangerous it is to walk.

Let the sidewalk riding critique begin!

Video: ChampionMedia2/YouTube via The Overhead Wire

Brad Aaron

Brad Aaron began writing for Streetsblog in 2007, after years as a reporter, editor, and publisher in the alternative weekly business. Brad adopted New York's dysfunctional traffic justice system as his primary beat for Streetsblog. He lives in Manhattan.

Ad Nauseam | Bicycling

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