Streetsblog Retains BlankSlate to Strengthen Our Bottom Line
Earlier this year, I wrote about the imperative for Streetsblog to generate more revenue from our website. With so many unsold impressions, ads were a clear opportunity to put Streetsblog's sizable reach to use strengthening our bottom line. Today I'm pleased to announce that we've retained BlankSlate to help us sell ads and make good on that potential.
BlankSlate is an experienced shop that works with several other publishers similar in size to Streetsblog, in addition to owning and operating the Brooklyn real estate site Brownstoner. Their team will be selling ads and setting up ad networks on Streetsblog, and you've probably noticed the new ad zones on the site this week. BlankSlate has also set up filters to prevent automotive and fossil fuel industry advertisements from appearing on Streetsblog, which should keep many heads from exploding.
Streetsblog is a 501(c)3 non-profit, and we continue to rely on reader contributions and foundation support to fund our work. Ads are the third leg of the stool, and we're excited to be working with BlankSlate to build a durable publishing operation.
Stay in touch
Sign up for our free newsletter
More from Streetsblog New York City
Wednesday’s Headlines: Concerted Effort Edition
The Great Lawn will be closed to the public six weeks earlier than normal because of those damn rockers. Plus other news.
Broadway Vision: Watch 15 Years of Transformation in a Single Streetfilm
It's hard to see the big picture of just what has been accomplished between Times and Union squares. That's where Clarence Eckerson Jr. comes in.
What Do ‘Livable’ Streets Look Like in an Era of Driverless Cars?
In today's Brake podcast, Kea Wilson asks Bruce Appleyard what future livable streets have in a world of autonomous cars.
NYPD Steps Up Effort Against Illegal Mopeds, But Some Advocates Want a Different Approach
The NYPD seized some illegal wheels from delivery workers in the middle of their route on Wednesday, part of a stepped-up effort.
Astoria Organizers Lead the Way on Street Safety with a Reddit Strategy
The western Queens neighborhood has become a hub for a new kind of safe street advocacy.
