Can’t Wait for Bike-Share? Tide Yourself Over With Citi Bike Marketing

A reader sends in this sign of the impending arrival of New York City bike-share, currently scheduled to launch in May. This text ad is running at the top of some Gmail accounts, with a rotating tag line. Our source says the others include:

  • “Unlock New York City with Citi Bike”
  • “Citi Bike makes moving around the city faster and easier”
  • A mention of the lack of city subsidies for the program (exact phrasing unspecified)

I haven’t seen the one about Citi Bike funding itself, but it seems like the ones about exploration, freedom, and convenient mobility are winning messages. Thoughts?

ALSO ON STREETSBLOG

Stringer Sides With UN Bike-Share Terror Fearmongers

By Noah Kazis |
Manhattan Borough President Scott Stringer seems to have joined up with the NIMBYs of Turtle Bay in their fight to keep the United Nations — and more relevantly, those who live near it — free from bike-share stations. Echoing the rhetoric of a rogues’ gallery of East Midtown’s most committed opponents of livable streets, Stringer […]