Skip to Content
Streetsblog New York City home
Streetsblog New York City home
Log In
Bike Sharing

Can’t Wait for Bike-Share? Tide Yourself Over With Citi Bike Marketing

A reader sends in this sign of the impending arrival of New York City bike-share, currently scheduled to launch in May. This text ad is running at the top of some Gmail accounts, with a rotating tag line. Our source says the others include:

    • "Unlock New York City with Citi Bike"
    • "Citi Bike makes moving around the city faster and easier"
    • A mention of the lack of city subsidies for the program (exact phrasing unspecified)

I haven't seen the one about Citi Bike funding itself, but it seems like the ones about exploration, freedom, and convenient mobility are winning messages. Thoughts?

Stay in touch

Sign up for our free newsletter

More from Streetsblog New York City

NYPD Criminal Bike Crackdown Continues Even as Mamdani Makes Overtures to Tisch

Street safety advocates should not be pleased by Zohran Mamdani's decision to invite NYPD Commissioner Jessica Tisch to stay on. Here's why.

November 1, 2025

Spooky Stuff: On Halloween, Some Places Have Deadlier Roads Than Others

New York City hasn't proven to be that scary on the candy-filled holiday. But it's still a bad idea to mix kids, darkness and cars.

October 31, 2025

Friday’s Headlines: After the Flood Edition

Flooding that would happen once in a while now happens a few times a year. Plus other news.

October 31, 2025

Amtrak’s Penn Station Plans Assume Gateway Tunnel Will Happen Despite Trump ‘Termination’

Andy Byford's Penn Station plans assume a capacity boost from the Gateway Tunnel project that President Trump insists is "terminated."

October 30, 2025

Judge Lets Court Street Bike Lane Live … For Now

Businesses sued too late to stall the redesign, a judge said. But a wider ruling will come as soon as next month.

October 30, 2025

Thursday’s Headlines: Janno’s Speaking Edition

Local news outlets had a field day after MTA CEO Janno Lieber reiterated his longstanding skepticism of Zohran Mamdani's free buses platform. Plus more news.

October 30, 2025
See all posts