Skip to Content
Streetsblog New York City home
Streetsblog New York City home
Log In
Bike Sharing

Can’t Wait for Bike-Share? Tide Yourself Over With Citi Bike Marketing

A reader sends in this sign of the impending arrival of New York City bike-share, currently scheduled to launch in May. This text ad is running at the top of some Gmail accounts, with a rotating tag line. Our source says the others include:

    • "Unlock New York City with Citi Bike"
    • "Citi Bike makes moving around the city faster and easier"
    • A mention of the lack of city subsidies for the program (exact phrasing unspecified)

I haven't seen the one about Citi Bike funding itself, but it seems like the ones about exploration, freedom, and convenient mobility are winning messages. Thoughts?

Stay in touch

Sign up for our free newsletter

More from Streetsblog New York City

Rider Advocates Snub Mamdani’s Event After Mayor Opts Against Fordham Busway

Riders Alliance criticized Mamdani for eschewing the city's "original" busway plan that he campaigned to implement.

February 13, 2026

DE-ADAMSIZATION: Mamdani Restores Multiple Street Redesigns Killed By Eric Adams

The new mayor turns the page on four frustrating years of Eric Adams killing crucial street projects.

February 13, 2026

Q&A: Mamdani Biz Regulator Sam Levine Isn’t Afraid To Take On Big Tech

Levine's Department of Consumer and Worker Protection is a key regulatory force against the fast-growing delivery app industry, which has huge consequences for the city's public realm.

February 13, 2026

Commish Tisch: Fix in Mix For 311

The Adams appointee wants to revamp the 311 system so that police responses are trackable.

February 13, 2026

On Board! New Yorkers Want Weekend G Train Extension to Forest Hills

More service is a no-brainer, riders said.

February 13, 2026
See all posts