Skip to Content
Streetsblog New York City home
Streetsblog New York City home
Log In
Bike Sharing

Can’t Wait for Bike-Share? Tide Yourself Over With Citi Bike Marketing

11:51 AM EST on January 28, 2013

A reader sends in this sign of the impending arrival of New York City bike-share, currently scheduled to launch in May. This text ad is running at the top of some Gmail accounts, with a rotating tag line. Our source says the others include:

    • "Unlock New York City with Citi Bike"
    • "Citi Bike makes moving around the city faster and easier"
    • A mention of the lack of city subsidies for the program (exact phrasing unspecified)

I haven't seen the one about Citi Bike funding itself, but it seems like the ones about exploration, freedom, and convenient mobility are winning messages. Thoughts?

Ben Fried
Ben Fried started as a Streetsblog reporter in 2008 and led the site as editor-in-chief from 2010 to 2018. He lives in Ditmas Park, Brooklyn, with his wife.

Stay in touch

Sign up for our free newsletter

More from Streetsblog New York City

Bike Lanes

The Streetsblog Angle: The 70th Street Bike Lane Is In the Epstein Files!

Somewhere, maybe, Woody Allen finally regrets opposing that bike lane.

January 30, 2026
Delivery workers

The Mamdani Effect: Three Delivery Apps Must Pay $5M In Minimum Pay Settlement

A new era: Mayor Mamdani's worker protection department announces new enforcement against UberEats, HungryPanda, and Fantuan for not complying with the minimum pay law.

January 30, 2026
Streetsblog USASpecial Features

Friday Video: Should We Stop Calling Them ‘Low-Traffic Neighborhoods’?

Is it time for London's game-changing urban design concept to get a rebrand?

January 30, 2026
Parking Placards

Ten Years of Placard Abuse: The Criminal Practice that Mamdani Must End

Placard corruption has drowned New York City in illegally parked cars for more than a decade. Mayor Mamdani must end it for good.

January 30, 2026
Traffic Enforcement

Data Analysis: Super Speeders and Red Light Violators Are Less Likely to Get NYPD Tickets

Drivers caught most often by speed and red light cameras are at the receiving end of comparatively little NYPD enforcement.

January 30, 2026
Car-Free Streets

Open Streets are Business Incubators, Yet Another Report Shows

Want jobs? Keep out the cars.

January 30, 2026
See all posts