Skip to Content
Streetsblog New York City home
Streetsblog New York City home
Log In
Bike Sharing

Can’t Wait for Bike-Share? Tide Yourself Over With Citi Bike Marketing

A reader sends in this sign of the impending arrival of New York City bike-share, currently scheduled to launch in May. This text ad is running at the top of some Gmail accounts, with a rotating tag line. Our source says the others include:

    • "Unlock New York City with Citi Bike"
    • "Citi Bike makes moving around the city faster and easier"
    • A mention of the lack of city subsidies for the program (exact phrasing unspecified)

I haven't seen the one about Citi Bike funding itself, but it seems like the ones about exploration, freedom, and convenient mobility are winning messages. Thoughts?

Stay in touch

Sign up for our free newsletter

More from Streetsblog New York City

Duffy Gives Senate Mixed Messages on ‘Woke’ Transportation Funding

The U.S. DOT secretary says he's drowning under a backlog of grants from the Biden administration — but somehow has time to uncover for its "woke" agenda.

April 2, 2025

Bottoms Up! State Liquor Bigs OK Booze for Outdoor Dining After All

The state swooped in to save the day for outdoor drinking.

April 2, 2025

Wednesday’s Headlines: To Repeat, This is Not an ‘Accident’ Edition

The mayor can't stop calling preventable crashes "accidents." Plus other news.

April 2, 2025

‘The Carnage is Intolerable’: Rep. Jamie Raskin on Why Bike Safety is Becoming Bipartisan

"We need to reject any insinuation that it's not a national priority to make local roads safer."

April 1, 2025

Simcha Felder, Longtime Brooklyn Pol and Street Safety Foe, is M.I.A. After Speeding Driver Kills Three

Council Member Simcha Felder, who has represented Orthodox South Brooklyn for more than 20 years, has been silent since a speeding driver killed a mother and her two children on Ocean Parkway.

April 1, 2025
See all posts