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Bike Sharing

Can’t Wait for Bike-Share? Tide Yourself Over With Citi Bike Marketing

11:51 AM EST on January 28, 2013

A reader sends in this sign of the impending arrival of New York City bike-share, currently scheduled to launch in May. This text ad is running at the top of some Gmail accounts, with a rotating tag line. Our source says the others include:

    • "Unlock New York City with Citi Bike"
    • "Citi Bike makes moving around the city faster and easier"
    • A mention of the lack of city subsidies for the program (exact phrasing unspecified)

I haven't seen the one about Citi Bike funding itself, but it seems like the ones about exploration, freedom, and convenient mobility are winning messages. Thoughts?

Ben Fried
Ben Fried started as a Streetsblog reporter in 2008 and led the site as editor-in-chief from 2010 to 2018. He lives in Ditmas Park, Brooklyn, with his wife.

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