Skip to Content
Streetsblog New York City home
Streetsblog New York City home
Log In
Car Culture

NewSpeak From Detroit: GMC Pitches “Tool For Urban Living”

Granite.jpgNothing represents city life like a miniaturized SUV. Image: NYT

In a turn of phrase straight out of "1984," Detroit is touting a new concept car as a "tool for urban living."

At this week's Detroit auto show, the industry's premier showcase, GMC revealed its Granite concept car. The truck and SUV manufacturer, which owes its very existence to government largesse, put forward this subcompact-sized car styled as a full-size SUV as a way to rebrand itself as modern and urban.

GMC seems to equate "urban living" with "parallel parking" --  the Granite would be two feet shorter than GMC's next-smallest vehicle. It's no Yukon XL, but the basic big truck aesthetic with its boxy shape and monster grille remains unchanged.

Imagine walking across the street in front of this thing. Imagine being a third-grader walking to school in front of it. Would you even be able to make eye contact with the driver? Not that you're likely to find out, as "production is a long shot," according to Wheels.

Sadly, New York City once used GMC buses  -- real tools for urban living -- as part of its transit fleet. The division also sells a brand of bike, each creepily named after one of its SUVs.

Stay in touch

Sign up for our free newsletter

More from Streetsblog New York City

Gov. Hochul Just Says ‘Way-No’ to Driverless Cabs Across NYS

The governor made the shocking choice to reverse her budget proposal that allowed companies like Waymo to expand throughout the state.

February 20, 2026

Friday Video: How Many ‘Better Billion’ Plans Are There?

Apparently, there are lots of better ways to spend $1 billion.

February 20, 2026

Friday’s Headlines: Gov’ See It For Yourself Edition

South Bronx anti-highway advocates want Gov. Hochul to come see the site of her proposed Cross Bronx widening for herself. Plus more news.

February 20, 2026

SEE IT: Placard Corruption at Antonio Reynoso’s Brooklyn Borough Hall

The progressive darling promised to end the rampant practice of illegal parking around Borough Hall — but has resumed his corrupt predecessor’s practice.

February 19, 2026

Thursday’s Headlines: Set Our Calendar Edition

The next four weeks are setting up to be the World Cup tournament of the livable streets movement. Plus other news.

February 19, 2026

Cycle Club Sues City, Calling Central Park Bike Speed Limit A ‘Real Threat’ To Active Transportation

The oldest recreational bike club sued the city alleging it overstepped with 15 mile per hour speed limit in Central Park.

February 18, 2026
See all posts