Skip to Content
Streetsblog New York City home
Streetsblog New York City home
Log In
Car Culture

NewSpeak From Detroit: GMC Pitches “Tool For Urban Living”

Granite.jpgNothing represents city life like a miniaturized SUV. Image: NYT

In a turn of phrase straight out of "1984," Detroit is touting a new concept car as a "tool for urban living."

At this week's Detroit auto show, the industry's premier showcase, GMC revealed its Granite concept car. The truck and SUV manufacturer, which owes its very existence to government largesse, put forward this subcompact-sized car styled as a full-size SUV as a way to rebrand itself as modern and urban.

GMC seems to equate "urban living" with "parallel parking" --  the Granite would be two feet shorter than GMC's next-smallest vehicle. It's no Yukon XL, but the basic big truck aesthetic with its boxy shape and monster grille remains unchanged.

Imagine walking across the street in front of this thing. Imagine being a third-grader walking to school in front of it. Would you even be able to make eye contact with the driver? Not that you're likely to find out, as "production is a long shot," according to Wheels.

Sadly, New York City once used GMC buses  -- real tools for urban living -- as part of its transit fleet. The division also sells a brand of bike, each creepily named after one of its SUVs.

Stay in touch

Sign up for our free newsletter

More from Streetsblog New York City

Mamdani ‘Fully Confident’ in DOT Commissioner Despite Daylighting U-Turn

Mamdani declined to to follow through on his campaign pledge to "push back" on DOT's anti-daylighting position.

March 6, 2026

HungryPanda Pressured Delivery Workers in Dangerous Blizzard, Workers Say

A delivery worker with HungryPanda recounted a harrowing experience of working during last month's historic blizzard.

March 6, 2026

Make Biking Great Again: Conservatives Should Embrace The Right Wing Values Of Cycling

Cycling remains aligned in the national mind with progressive causes — but conservatives can find plenty to love about bikes.

March 6, 2026

Friday’s Headlines: NYPD Placard Chaos Edition

It was been a rough day for New York's Finest. Plus more news.

March 6, 2026

Hit-And-Run Driver Kills 4-Year-Old On Dangerous Brooklyn Corridor

The driver didn't stop while a child lost his life.

March 5, 2026

Mamdani Deputy Mayor On Charging For Street Parking: ‘It’s Not a No’

Dean Fuleihan said on Thursday that the city is discussing charging fees for currently free on-street parking.

March 5, 2026
See all posts