Skip to Content
Streetsblog New York City home
Streetsblog New York City home
Log In
Car Culture

NewSpeak From Detroit: GMC Pitches “Tool For Urban Living”

Granite.jpgNothing represents city life like a miniaturized SUV. Image: NYT

In a turn of phrase straight out of "1984," Detroit is touting a new concept car as a "tool for urban living."

At this week's Detroit auto show, the industry's premier showcase, GMC revealed its Granite concept car. The truck and SUV manufacturer, which owes its very existence to government largesse, put forward this subcompact-sized car styled as a full-size SUV as a way to rebrand itself as modern and urban.

GMC seems to equate "urban living" with "parallel parking" --  the Granite would be two feet shorter than GMC's next-smallest vehicle. It's no Yukon XL, but the basic big truck aesthetic with its boxy shape and monster grille remains unchanged.

Imagine walking across the street in front of this thing. Imagine being a third-grader walking to school in front of it. Would you even be able to make eye contact with the driver? Not that you're likely to find out, as "production is a long shot," according to Wheels.

Sadly, New York City once used GMC buses  -- real tools for urban living -- as part of its transit fleet. The division also sells a brand of bike, each creepily named after one of its SUVs.

Stay in touch

Sign up for our free newsletter

More from Streetsblog New York City

New Year, Same Carnage: One Killed, Another Badly Hurt, By Hit-and-Run Driver in Queens

The driver of an SUV struck two men in Queens early on New Year's Day and kept on driving even as one of the men died and the other was gravely injured.

January 1, 2026

New Year’s Headlines: New Mayor Edition

Happy New Mayor! Plus other news.

January 1, 2026

Mamdani Picks Mike Flynn for DOT Commissioner — And Put Him Center Stage at his Swearing In

Flynn worked at DOT from 2005 to 2014 on pedestrian and bike projects and capital planning.

December 31, 2025

Wednesday’s Headlines: 2nd-Most Important Job Edition

When will Mayor-Elect Mamdani name a DOT commissioner? Plus other news.

December 31, 2025

The Year in Mamdani: The Incoming Mayor Was on the Streetsblog Beat in 2025

These are the transportation policy highlights of Mayor-elect Zohran Mamdani's improbable 2025 run for City Hall.

December 31, 2025

Danger Ahead: City To Let Car Drivers Reoccupy Forest Park Next Week

Freedom Drive will no longer be free from drivers.

December 30, 2025
See all posts