Skip to Content
Streetsblog New York City home
Streetsblog New York City home
Log In
Car Culture

NewSpeak From Detroit: GMC Pitches “Tool For Urban Living”

Granite.jpgNothing represents city life like a miniaturized SUV. Image: NYT

In a turn of phrase straight out of "1984," Detroit is touting a new concept car as a "tool for urban living."

At this week's Detroit auto show, the industry's premier showcase, GMC revealed its Granite concept car. The truck and SUV manufacturer, which owes its very existence to government largesse, put forward this subcompact-sized car styled as a full-size SUV as a way to rebrand itself as modern and urban.

GMC seems to equate "urban living" with "parallel parking" --  the Granite would be two feet shorter than GMC's next-smallest vehicle. It's no Yukon XL, but the basic big truck aesthetic with its boxy shape and monster grille remains unchanged.

Imagine walking across the street in front of this thing. Imagine being a third-grader walking to school in front of it. Would you even be able to make eye contact with the driver? Not that you're likely to find out, as "production is a long shot," according to Wheels.

Sadly, New York City once used GMC buses  -- real tools for urban living -- as part of its transit fleet. The division also sells a brand of bike, each creepily named after one of its SUVs.

Stay in touch

Sign up for our free newsletter

More from Streetsblog New York City

Streetsies 2025: The Best Projects of the Year

Even amid Mayor Adams's bikelash lame-duck era, there were some major bright spots this year.

December 24, 2025

Hey, Insurance Companies, Here’s Some Driver Fraud Hiding in Plain Sight

Insurers don't seem to care, but we've provided a list!

December 24, 2025

Streetsies 2025: The Biggest Failures Of The Year

2025 was rough year to be a cyclist in New York City, now's your chance to vote for what pissed you off the most.

December 24, 2025

Wednesday’s Headlines: See You In Court Edition

President Trump's case against congestion pricing will finally be heard next month. Plus other news.

December 24, 2025

Mamdani Appoints Pro-Labor Lawyer To Run Worker Protection Agency

"My life's work has been about ensuring that money and power cannot trample the rights and dignity of working people," said the incoming DCWP commissioner, Sam Levine.

December 23, 2025

Don’t Believe the Hype: NJ Turnpike Widening Still Happening

Gov. Murphy's late revision will just move the problem around, advocates say.

December 23, 2025
See all posts