Skip to Content
Streetsblog New York City home
Streetsblog New York City home
Log In
Car Culture

NewSpeak From Detroit: GMC Pitches “Tool For Urban Living”

Granite.jpgNothing represents city life like a miniaturized SUV. Image: NYT

In a turn of phrase straight out of "1984," Detroit is touting a new concept car as a "tool for urban living."

At this week's Detroit auto show, the industry's premier showcase, GMC revealed its Granite concept car. The truck and SUV manufacturer, which owes its very existence to government largesse, put forward this subcompact-sized car styled as a full-size SUV as a way to rebrand itself as modern and urban.

GMC seems to equate "urban living" with "parallel parking" --  the Granite would be two feet shorter than GMC's next-smallest vehicle. It's no Yukon XL, but the basic big truck aesthetic with its boxy shape and monster grille remains unchanged.

Imagine walking across the street in front of this thing. Imagine being a third-grader walking to school in front of it. Would you even be able to make eye contact with the driver? Not that you're likely to find out, as "production is a long shot," according to Wheels.

Sadly, New York City once used GMC buses  -- real tools for urban living -- as part of its transit fleet. The division also sells a brand of bike, each creepily named after one of its SUVs.

Stay in touch

Sign up for our free newsletter

More from Streetsblog New York City

Send Mayor Mamdani Your Sneckdown Photos! (‘Snow Problem, Streetsblog!’)

"Do you know what a sneckdown is?" "Sneckdown?" "Sneckdown." Therein lies a great story.

January 23, 2026

New Details: Hochul’s Car Insurance ‘Affordability’ Pitch Will Shortchange Crash Victims

Hochul's Uber-backed bid to make car insurance affordable hides harmful policies for victims of car drivers.

January 23, 2026

State Pols Could Regulate E-Bikes Despite Not Knowing What They Are

State lawmakers are flirting with the idea of regulating e-bikes as if they were cars, but don't have all the facts.

January 23, 2026

Letter to Mamdani From Maryland: Free Buses Are Working Great

No fares, no homeless encampments, high-quality service. One suburban county shows the way for the new mayor.

January 23, 2026

Friday’s Headlines: Redesign Not Crackdowns Edition

Mike Flynn was great on WNYC. Plus other news.

January 23, 2026
See all posts