Skip to Content
Streetsblog New York City home
Streetsblog New York City home
Log In
Car Culture

NewSpeak From Detroit: GMC Pitches “Tool For Urban Living”

Granite.jpgNothing represents city life like a miniaturized SUV. Image: NYT

In a turn of phrase straight out of "1984," Detroit is touting a new concept car as a "tool for urban living."

At this week's Detroit auto show, the industry's premier showcase, GMC revealed its Granite concept car. The truck and SUV manufacturer, which owes its very existence to government largesse, put forward this subcompact-sized car styled as a full-size SUV as a way to rebrand itself as modern and urban.

GMC seems to equate "urban living" with "parallel parking" --  the Granite would be two feet shorter than GMC's next-smallest vehicle. It's no Yukon XL, but the basic big truck aesthetic with its boxy shape and monster grille remains unchanged.

Imagine walking across the street in front of this thing. Imagine being a third-grader walking to school in front of it. Would you even be able to make eye contact with the driver? Not that you're likely to find out, as "production is a long shot," according to Wheels.

Sadly, New York City once used GMC buses  -- real tools for urban living -- as part of its transit fleet. The division also sells a brand of bike, each creepily named after one of its SUVs.

Stay in touch

Sign up for our free newsletter

More from Streetsblog New York City

Speaker Adams and DOT Are Eviscerating Daylighting Bill

Some are looking to the next mayor and Council to pass the life-saving measure.

November 21, 2025

Memo to Mamdani: Fifth Ave. Belongs to the People — Not the Ultra-Wealthy and Gridlock

Mayor-elect Mamdani should revive DOT's plan to transform Fifth Avenue — which Bill de Blasio and Eric Adams shelved at the behest of powerful business interests.

November 21, 2025

‘Dirty and Embarrassing’: Jim McGreevey Fights Street Safety in Jersey City Mayoral Run

All eyes are on the Garden State's second city, where a former governor plots a comeback with a divisive, anti-safety campaign.

November 21, 2025

Cutting Federal Transit Funding Won’t Close Budget Gaps — But Will Make Transportation Less Affordable

The Trump administration's proposal to eliminate the mass transit account of the Highway Trust Fund would be short-sighted, ineffective, and ruinous, a new analysis finds.

November 21, 2025

Friday Video: A New Urbanist Heard From

Joel Katuala is "pissed off" about the criminal crackdown on cyclists.

November 21, 2025

Friday’s Headlines: Chi-Town Edition

Things are tense between Zohran Mamdani and Chi Ossé. Plus some other news.

November 21, 2025
See all posts