Bicycling

Save a Dime, Get Home on Time: Ride a Ranger

Amidst the recent barrage of generally crappy bike-related news, here's some inspiring fare: early 20th century catalogue copy from the Chicago-based Mead Bicycle Company, which reminds that the pleasures and benefits derived from human-powered transport are as varied as they are timeless. Here's a taste:

By Brad Aaron

3:42 PM EST on December 11, 2009

Amidst the recent barrage of generally crappy bike-related news, here’s some inspiring fare: early 20th century catalogue copy from the Chicago-based Mead Bicycle Company, which reminds that the pleasures and benefits derived from human-powered transport are as varied as they are timeless. Here’s a taste:

If you work in a city, ride to work and home again on a bicycle! Don’t stay indoors so much of the time — keep outside more and you’ll be happier and your brain will be clearer. You can think better. Worries, the “blues,” etc., will vanish. You must be healthy to be happy. A bicycle will give you a store of health, and enable you to face life’s battles with strength, courage, confidence, and enthusiasm.

You can find the actual catalogue page here. Find out more about Mead, once famous for its mail-order “Ranger” line, here and here. Enjoy.

Brad Aaron

Brad Aaron began writing for Streetsblog in 2007, after years as a reporter, editor, and publisher in the alternative weekly business. Brad adopted New York's dysfunctional traffic justice system as his primary beat for Streetsblog. He lives in Manhattan.

Bicycling