Tri-State Ford dealers have rolled out a new television ad called "My Turn" starring New York Yankees shortstop Derek Jeter
and filmmaker Spike Lee. If you've watched baseball on television during the last two weeks than it is almost impossible for you to have missed it. Here is how it goes:
A
red Ford Mustang is burning rubber and careening wildly down some remarkably traffic-free New York City streets. V8 engine revving, getting presumably less than the advertised 17-miles-per-gallon, the vehicle tears across the Brooklyn Bridge and along what appears to be Court Street in Downtown Brooklyn at the break of dawn. At a red
light on a residential-looking Brooklyn neighborhood street the car screeches to a stop (though, theoretically, the Mustang's anti-lock brakes make screeching impossible).
Derek Jeter:
You see the way I took that last corner?
Spike Lee: Please,
Derek. Now let me show you what a pro can do.
They get
out of the car and switch seats.
Jeter, buckling his safety belt: Man, you've got nothing.
Lee: Derek,
I've got the keys.
The car revs and goes screaming down a neighborhood street, again, mysteriously devoid of other motor vehicles.
Ford "Bold Moves."
We hate your neighborhood. And your planet.
