Skip to Content
Streetsblog New York City home
Streetsblog New York City home
Log In
Bicycling

New Name for Alta Bicycle Share: “Motivate”

With a new name, Motivate is telling cities more bike-share stations are on the way. Photo: Citi Bike

After new management took over in 2014, injecting capital and expertise that's expected to turn around a sputtering operation, the company formerly known as Alta Bicycle Share has adopted a new name: Motivate. (A verb! Very active transportation-y.)

Motivate operates bike-share systems in New York, DC, Boston, Chicago, San Francisco, and Seattle, making it the dominant player in the American bike-share market. While the company isn't releasing details about how it plans to upgrade the problematic software and equipment that's held back system growth in those cities and stalled the launch of systems elsewhere, today's announcement promised a new wave of expansion.

"As cities change and grow more rapidly than ever, only bike share is flexible and personalized to keep pace," CEO Jay Walder said in the statement. "Now, with the backing of new ownership, Motivate is positioned to deliver even better service to cities and bring bike share to scale."

Walder told U.S. News that changes are underway now in preparation for peak bike-share season. "We're trying to use the winter to be able to get things done," he said.

Public presentations about adding Citi Bike stations started up last month in New York.

Stay in touch

Sign up for our free newsletter

More from Streetsblog New York City

Justice Dept., Citing Streetsblog Reporting, Threatens to Sue NYPD Over Cops’ Sidewalk Parking

The city is now facing a major civil rights suit from the Biden Administration if it doesn't eliminate illegal parking by cops and other city workers.

April 19, 2024

What to Say When Someone Claims ‘No One Bikes or Walks in Bad Weather’

Yes, sustainable modes are more vulnerable to bad weather. But that's why we should invest more in them — not less.

April 19, 2024

NYC Transit’s New Operations Planning Chief Wants To Fight ‘Ghost Buses’

One-time transit advocate and current MTA Paratransit VP Chris Pangilinan will oversee bus and subway operations for the whole city.

April 19, 2024

Friday’s Headlines: Gimme Bus Shelter Edition

The days of the Landmarks Preservation Commission reviewing every proposed bus shelter in landmarked districts may be no more. Plus more news.

April 19, 2024

Deal Reached: Hochul Says ‘Sammy’s Law’ Will Pass

The bill, though imperfect, has been four years in the making.

April 18, 2024
See all posts