Skip to Content
Streetsblog New York City home
Streetsblog New York City home
Log In
Parking

The Spectacular Waste of Half-Empty Black Friday Parking Lots

Screen Shot 2014-12-01 at 11.22.23 AM
A retail parking lot in Palm Beach, Florida, on the busiest shopping day of the year. Photo: @aGuyonClematus
false

If there's one thing American planners fear, it's that someone, sometime, somewhere, won't be able to immediately find a parking space. Gigantic manuals have been devoted to avoiding this "problem," and laws have been passed in nearly every community in the nation to ensure that no one ever lacks for parking.

Chuck Marohn at Strong Towns started an ingenious, crowd-sourced photo collection to show how absurd the obsession with parking construction has become: pictures of retail parking lots on Black Friday, one of the busiest shopping days of the year. We've built so much parking that a lot of spaces remain unused even when demand is at its peak.

For the last two years, Marohn has urged people to take photos of half-empty Black Friday parking lots and tag them on Twitter with the hashtag #blackfridayparking. Here's what they turned up last week.

Marohn himself snapped this Target parking lot (presumably somewhere near his hometown of Brainerd, Minnesota), which at 75 percent occupancy, was actually more full than most the other lots he photographed.

Screen Shot 2014-12-01 at 11.24.45 AM
false

This is a Kohl's in Conroe, Texas, at 10:45 a.m. on Black Friday, captured by Erika Ragsdale:

Screen Shot 2014-12-01 at 11.45.24 AM
false

Peoria, Illinois, resident Erik Reader snapped this shot of the Big R western clothing store:

Screen Shot 2014-12-01 at 11.47.31 AM
false

Reader also captured this majestic asphalt expanse at a Big K Mart in the same region.

Screen Shot 2014-12-01 at 11.49.38 AM
false

At 3:15 in the afternoon, this Target parking lot in suburban Pittsburgh was less than half full, reports Bob Gradeck:

Did any of you make it out to the stores on Friday? Did any of you have trouble finding a parking space? Did anyone in America have this problem?

Stay in touch

Sign up for our free newsletter

More from Streetsblog New York City

Mamdani Vows To Defy DOT Insiders, Political Bosses To Pursue His Streets Agenda

Mamdani pledged stand up to bureaucrats and political power players who oppose his plans to make streets safer and buses faster.

October 9, 2025

Want Safety in Central Park? Add Protected Bike Lanes Around and Through It: Advocates

It's time to ring the park with green paint — and add green veins through it.

October 9, 2025

State DOT’s Highway Habit Ignores Emissions Mandate: Report

The state's highway-centric transportation agency is still flouting the 2020 state climate law, and is doing little to change course, according to a lawyers' group.

October 9, 2025

Thursday’s Headlines: Mayor on a Bus Edition

Lots of reporters rode the bus with the future mayor. Plus other news.

October 9, 2025

MONEY TRAIN: How LIRR Unions ‘Game’ The System

An old work rule means that the MTA would have to pay millions of dollars just to provide a little extra service after special events like Mets games or the Ryder Cup. Nolan Hicks dives deep.

October 8, 2025

Eyes on the Street: DOT’s Greenway ‘Detour’ is Simply Unsafe for Cyclists

The greenway alongside the FDR Drive is closed for important resiliency work. But the city's detour is unsafe and unacceptable.

October 8, 2025
See all posts