Norwegian Town Pays Cyclists and Pedestrians “Reverse Toll” Money

How’s this for bike- and pedestrian-friendly? A town in Norway is paying people to bike and walk.

It only lasted for a week, but Eric Britton at World Streets says it’s a completely rational economic policy response:

As part of Norway’s ongoing European Mobility Week celebrations, around 10,000 NOK (€1,200) was handed out in the town of Lillestrøm to pedestrians and cyclists in “reverse toll money.” The money symbolised the health benefits of walking and cycling, including better fitness, improved air quality and more efficient transport.

Cyclists received around €12, while pedestrians gained €11. Calculations carried out by the Norwegian Directorate of Health shows that active transport provides the state with a saving of 52 NOK (€6) per kilometer for pedestrians and 26 NOK (€3) per kilometer for cyclists. An average bike trip in Norway is 4 kilometers, providing a health benefit of 100 NOK (€12), while an average walking trip is 1.7 km, worth almost 90 NOK (€11)

The only thing I have to say about this is: EXCELLENT!

This is not a light-weight, happy go lucky, feel-good idea. It is world class economics. Full cost pricing: All you have to do is run the numbers and you can see where it is best to spend the taxpayer money.

Elsewhere on the Network today: Rails-to-Trails explains how Florida’s Amendment 1 could be a watershed moment for protecting environmentally sensitive land and expanding trails in the Sunshine State. The Dallas Morning News’ Transportation Blog says Zipcar is moving into the Big D. And Urban Velo has an update on the woman whose “crime” was riding her bike on a Kentucky road — she was jailed this week.