Bicycling

Bicycle Advocacy TV Ads from the Netherlands

We don't understand a word of it, but in this video compilation from the Netherlands, we see what a well-funded television ad campaign to encourage cycling might look like. Or not. Check out the ad about three minutes in: It appears to show an Al Qaeda operative a Saddam Hussein-like guy on a bicycle with a machine gun strapped to his back chasing three Western politician businessman types. It's probably not the best sales pitch for the US market but you get the idea.

By Jason Varone

4:48 PM EDT on April 18, 2007

A collection of Dutch bicycle advocacy videos
Running time: 8 minutes 11 seconds

We don’t understand a word of it, but in this video compilation from the Netherlands, we see what a well-funded television ad campaign to encourage cycling might look like. Or not. Check out the ad about three minutes in: It appears to show ~~an Al Qaeda operative~~ a Saddam Hussein-like guy on a bicycle with a machine gun strapped to his back chasing three Western politician businessman types. It’s probably not the best sales pitch for the US market but you get the idea.

Jason Varone

Jason Varone battles the streets everyday during a 9 mile commute on his bicycle from downtown Brooklyn to the Upper East Side. In addition to his efforts on Streetsblog, he is an artist making work related to the environment and technology. Examples of his work can be found at www.varonearts.org.

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