Opinion: Stop Asking If People Want to Ride Bikes
"We shouldn’t be aiming to nudge a few percentage points in public opinion. Our goal should be to make freedom of mobility so compelling that people demand it."
By
Andy Boenau
12:01 AM EST on January 14, 2026
“We shouldn’t be aiming to nudge a few percentage points in public opinion. Our goal should be to make freedom of mobility so compelling that people demand it.”
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