Skip to Content
Streetsblog New York City home
Streetsblog New York City home
Log In
Streetsblog

A Milwaukee Suburb Turns to Complete Streets to Spur Business

The redesign of North Avenue in Wauwatosa, just outside Milwaukee, is being credited with spurring a business boom. Photo: Urban Milwaukee
The redesign of North Avenue in Wauwatosa, just outside Milwaukee, is being credited with spurring a business boom. Photo: Urban Milwaukee
false

North Avenue in the Milwaukee suburb of Wauwatosa is in the final stages of a redesign. The safety improvements include curb extensions, shorter pedestrian crossings, green-painted bike lanes, and bike boxes.

Dave Schlabowske at Urban Milwaukee calls the 16-block stretch through a neighborhood business district the most bike-friendly street in Wisconsin, outside of Madison. He says even before the redesign is finished, businesses have been flocking to the street, knowing that it would become a better place for people:

This project is a great example of how place-making roadway design combined with demand from residents and a progressive business community can work hand-in-hand with government to spur big gains in economic development. The project all started with a few good businesses on North Ave. and nearby residents who wanted to walk and bike there instead of drive. It was probably five years ago when East Tosa resident Ed Haydin, an architect who specializes in community sensitive design and economic development, came to me to get ideas on how Wauwatosa might improve North Ave. for bicycle and pedestrian traffic. Ed is a bike guy, but he was very clear about his goals: “This isn’t a bike project, this is a neighborhood development project. Our goal is to spur new development on North Ave. to improve our neighborhood. I want my property value to go up and have more places to go where I live.”

I live in the area, and I have been trying to remember the timeline for all the businesses that have gone in since, but there are so many, it is hard to do! I think this is the order of development: Il Mito, Juniper 61, Mekong Cafe, Cranky Al’s, BelAir CantinaRocket Baby BakeryRed Dot, and Hue and Camp are going in, and those are just the restaurants. That’s not all, we have new businesses like fitness centers, guitar stores, etc. going in as well. I am friends with Scott Johnson and Kristyn St. Denis, two of the owners of BelAir, and they told me business was off the hook when they opened, busier than any of the numerous other restaurants they have owned over the last 20 years or so.

Kristyn St Denis is the owner of BalAir Cantina on North Avenue. Business owners such as she were strong proponents of the streetscape overhaul. Photo: Urban Milwaukee
Kristyn St Denis is the owner of BalAir Cantina on North Avenue. Business owners like her were strong proponents of the street redesign. Photo: Urban Milwaukee
false

Elsewhere on the Network today: World Streets shares a report examining the state of bike sharing around the globe. Walkable West Palm Beach writes that a group is trying to demand a bike path to run along the planned passenger rail connection between Miami and Orlando in the Sunshine State. And PubliCola at SeattleMet reports that a zoning rule requiring developers to pay a fee to build tall buildings is under legal threat.

Stay in touch

Sign up for our free newsletter

More from Streetsblog New York City

Speaker Adams and DOT Are Eviscerating Daylighting Bill

Some are looking to the next mayor and Council to pass the life-saving measure.

November 21, 2025

Memo to Mamdani: Fifth Ave. Belongs to the People — Not the Ultra-Wealthy and Gridlock

Mayor-elect Mamdani should revive DOT's plan to transform Fifth Avenue — which Bill de Blasio and Eric Adams shelved at the behest of powerful business interests.

November 21, 2025

‘Dirty and Embarrassing’: Jim McGreevey Fights Street Safety in Jersey City Mayoral Run

All eyes are on the Garden State's second city, where a former governor plots a comeback with a divisive, anti-safety campaign.

November 21, 2025

Cutting Federal Transit Funding Won’t Close Budget Gaps — But Will Make Transportation Less Affordable

The Trump administration's proposal to eliminate the mass transit account of the Highway Trust Fund would be short-sighted, ineffective, and ruinous, a new analysis finds.

November 21, 2025

Friday Video: A New Urbanist Heard From

Joel Katuala is "pissed off" about the criminal crackdown on cyclists.

November 21, 2025

Friday’s Headlines: Chi-Town Edition

Things are tense between Zohran Mamdani and Chi Ossé. Plus some other news.

November 21, 2025
See all posts