Skip to Content
Streetsblog New York City home
Streetsblog New York City home
Log In
Athletes and Celebrities

LeBron and Friends Reclaim Miami’s Streets in New Ad

Looks like the new LeBron James Nike ad that debuted during "Sunday Night Football" last night was at least in part the star's idea.

The spot portrays the two-time NBA champion performing his off-season workout regimen, accompanied by hundreds of kids and adults on bikes as he rides through Miami. Bystanders watch or join in as the swarm of non-motorized humanity takes over the streets and disrupts highway traffic.

"They allow me to have a lot of input on the spots that come out and they’re basically geared to who I am and what I do on a day-to-day basis," James told the AP. "It was great to put that together."

James's charity foundation has a program that links cycling and physical fitness to education in his hometown of Akron, Ohio, and we've written before that he and teammates Dwyane Wade and Mario Chalmers are regulars at Miami Critical Mass.

The Heat played the Nets in Brooklyn twice in the preseason, and will be at Barclays and Madison Square Garden a few times this year as they go for the three-peat. We wouldn't be surprised if LeBron already has a Citi Bike fob.

Stay in touch

Sign up for our free newsletter

More from Streetsblog New York City

Friday’s Headlines: Hochul’s Fantasy World Edition

The governor has gone off the deep end. Plus other news.

July 19, 2024

Speaker Adams: Council May Not Use its ‘Sammy’s Law’ Power to Lower Speed Limits

The Council may not lower the speed limit, even though it fought so hard to get that very right from the state legislature.

July 19, 2024

Parks Dept. Has Money But No Timeline to Finish Eastern Queens Greenway

There's tens of millions of dollars for the greenway, so when will parks build it?

July 19, 2024

Thursday’s Headlines: Paris is a Lot Cooler than NYC Edition

The City of Light has figured out how to reduce the heat island effect. Plus other news in today's daily digest.

July 18, 2024

Exclusive: Legal Team Announced for Suit Against Hochul’s Congestion Pricing ‘Pause’

Attorneys from three firms have inked a joint defense agreement to fight "the governor’s illegal decision to cancel congestion pricing," Comptroller Brad Lander said.

July 17, 2024
See all posts