Skip to Content
Streetsblog New York City home
Streetsblog New York City home
Log In
Bicycling

DOT’s Newest Bike/Ped Safety Campaign: “Heads Up”

12:50 PM EDT on May 22, 2012

DOTs newest PSA campaign urges cyclists and pedestrians to pay attention and follow the rules of the road.

"Heads Up." That's the Department of Transportation's newest message for cyclists and pedestrians, which will appear on six billboards, 300 bus shelters and 250,000 coffee cup sleeves around the city.

The new campaign marks a more positive tone than DOT's "Don't Be A Jerk" campaign, which many cyclists felt unfairly stigmatized bike riders. It's also an expansion of emphasis from that campaign, aiming to influence pedestrian behavior as well.

Cyclists are urged to use lights at night, yield to pedestrians, travel in the direction of traffic, and stop at reds ("because it's always better to arrive fashionably late," says the ad). Pedestrians are told to watch for turning cars while crossing the street and not to cross mid-block. We’re not too optimistic about the effectiveness of any PSA campaign to convince New Yorkers not to walk the straightest route between point A and point B.

While the warning about turning cars indirectly acknowledges the danger posed by drivers who fail to yield, there is currently no equivalent PSA aimed at motorists. DOT will continue its current motorist public education campaigns, "That's Why It's 30," focusing on speeding, and "You The Man," supporting designated drivers.

Image: NYC DOT

Stay in touch

Sign up for our free newsletter

More from Streetsblog New York City

Con Edison Cons Its Way Out of Paying Traffic Tickets

The massive energy company is bilking the city of tens of thousands of dollars in potential camera-issued traffic violations by obscuring its trucks’ license plates.

March 1, 2024

West Side Glory: State Begins the Process of Reimagining a True NYC Car Sewer

The state DOT will study the West Side Highway for "potential enhancements ... including [for] pedestrians and cyclists." West Side officials are cheering!

March 1, 2024

Friday’s Headlines: Closing the Bike Share Black Hole Edition

Council Member Lincoln Restler has negotiated with local religious leaders to add Citi Bike docks to south Williamsburg. Plus other news.

March 1, 2024

Manhattan Pol Upset at Delayed Rollout of Electrified Citi Bike Docks

"I urge the Department of Transportation and Con Edison to expedite the electrification of [Citi Bike] stations," Erik Bottcher wrote to the colossuses of conveyance and current last Friday.

February 29, 2024
See all posts