Skip to Content
Streetsblog New York City home
Streetsblog New York City home
Log In
Federal Funding

Five Ex-Secretaries Map Out a Communications Strategy For Transportation

false

If 80 percent of the American people agree that federal infrastructure investment will create jobs, and two-thirds say better infrastructure is important, why is the call for a robust transportation bill being made in whispers? And why is Congress already two and a half years late in producing one?

There are many political reasons -- from the earmark ban to wariness of “Bridge to Nowhere” projects to the anti-spending frenzy that’s taken over the House -- that it’s been a tough time to pass a transportation bill. But five former U.S. Secretaries of Transportation have said that the voice for change has to be louder. They released a report yesterday, with the University of Virginia's Miller Center, calling for a new communications strategy. (See "Is Transpo Funding Fundamentally a PR Problem? Five Ex-DOT Chiefs Discuss," Dec. 2, 2011, for more on the conference the report is based on.)

The communications strategy is both visionary and tactical. Its more nuts-and-bolts elements include social networking campaigns and election-year news hooks to bring attention to the issue and make candidates talk about infrastructure.

The strategy is aimed at both leaders and the public. After all, both say they want better transportation infrastructure (and the jobs that will be created to build it), but no one wants to pay for it. The American people haven’t woken up to that contradiction. “Seventy-one percent of voters oppose an increase in the federal gas tax,” the Miller Center report says, “with majorities likewise opposing a tax on foreign oil, the replacement of the gas tax with a per-mile-traveled fee, and the imposition of new tolls to increase federal transportation funding.”

That's a pretty comprehensive list of funding mechanisms, and the public has rejected them all. Part of a communications strategy, therefore, has to explain to the American people – not just about transportation but about all government services – that you can’t get something for nothing.

Stay in touch

Sign up for our free newsletter

More from Streetsblog New York City

Map: How Did Community Boards Vote on ‘City of Yes’ Housing Plan

With most of the community board recommendations in, Streetsblog mapped where residents are saying "yes" to more housing and less parking.

July 22, 2024

Friday’s Headlines: Hochul’s Fantasy World Edition

The governor has gone off the deep end. Plus other news.

July 19, 2024

Speaker Adams: Council May Not Use its ‘Sammy’s Law’ Power to Lower Speed Limits

The Council may not lower the speed limit, even though it fought so hard to get that very right from the state legislature.

July 19, 2024

Parks Dept. Has Money But No Timeline to Finish Eastern Queens Greenway

There's tens of millions of dollars for the greenway, so when will parks build it?

July 19, 2024

Thursday’s Headlines: Paris is a Lot Cooler than NYC Edition

The City of Light has figured out how to reduce the heat island effect. Plus other news in today's daily digest.

July 18, 2024
See all posts