Skip to Content
Streetsblog New York City home
Streetsblog New York City home
Log In
Bicycling

Turning a Parking Ticket Into a Bike Purchase

Via NYC livable streets all-star Dani Simons, whose new Tumblr you really ought to be following, comes this marketing innovation from Swedish ad agency Goss and sports good company Sportspec. The flyer next to the parking ticket can be traded in for a discount on a Sportspec bike purchase.

Writes Simons:

A clever and opportunistic campaign. It takes advantage of the moment when car ownership seems like the biggest pain in the rear (a parking ticket, again!); to offer a discount on the purchase of a bike. Bike ownership is positioned as a release and freedom from the burden that cars represent. If you enlarge the ad, it claims the campaign had high conversion rate for bike sales, especially expensive bikes. I don’t see why this couldn’t work for less expensive bikes, or membership in bike organizations. (Unless your city has strict rules about not putting stuff on people’s windshields, and to be honest, those rules seem seldom enforced.)

Goss says that one in seven flyers have been redeemed as part of this campaign, which has been in effect since 2008 in central Gothenburg, Sweden. Sportspec has sold 1,000 bikes through these coupons.

Could a similar campaign work with New York's notoriously agitated curbside parkers? Probably not for this guy, but perhaps one in seven are primed for a less aggravating mode of transport.

Stay in touch

Sign up for our free newsletter

More from Streetsblog New York City

Exclusive: Legal Team Announced for Suit Against Hochul’s Congestion Pricing ‘Pause’

Attorneys from three firms have inked a joint defense agreement to fight "the governor’s illegal decision to cancel congestion pricing," Comptroller Brad Lander said.

July 17, 2024

Brooklyn BP Wants Mayor Adams To Do More To Reduce Parking

Brooklyn Borough President Antonio Reynoso's recommendation on City of Yes: Eliminating parking mandates is not enough!

July 17, 2024

Wednesday’s Headlines: Citi Bike By the Numbers Edition

Haters of Citi Bike are really going to detest the new website. Plus other news.

July 17, 2024

Once Again, There is More Evidence that Safer Streets Help Local Business

...and there's more insight into why people simply don't believe it.

July 17, 2024

Bedford Ave. Protected Bike Lane Would Benefit Residents, Businesses: Data

A new report debunks the common myth that street safety projects aren't built for the benefit of people who live in a given neighborhood.

July 16, 2024
See all posts