Skip to Content
Streetsblog New York City home
Streetsblog New York City home
Log In
Bike Sharing

Who Would You Like to See Sponsor NYC Bike-Share?

In London, the bike-share system runs thanks to a $40 million sponsorship deal over five years, including naming rights, with financial giant Barclays.

sdf

In Boston, the Hubway bike-share system tapped into hometown pride with the selection of Brighton-based shoe company New Balance as the sponsor.

In New York, the recently-announced operator, Alta Bikeshare, is looking for a sponsor who wants its name emblazoned on 600 stations and 10,000 bikes covering a big chunk of Manhattan and Brooklyn. In return for all that real estate, Alta is asking for $60 million over five years.

It can be tough to find the right combination of financial wherewithal and favorable public perception that makes the ideal sponsor. So we thought we'd share a few branding possibilities that have crossed our minds here at Streetsblog. Some would be a great fit, others probably not.

Here's what we came up with, in no particular order:

    • Duane Ride
    • Apple iBike
    • Chase
    • Boost Mobile
    • 1-800-FLOWERS.com presents: 10,000 public bicycles
    • Nike Bikeys
    • Subway
    • Forest City Bike-share
    • Ggle
    • PeyserCycles, a division of News Corp
    • Nomotorola
    • Bloombikes

Who would you like to see sponsor NYC bike-share? Tell us your suggestions in the comments.

Stay in touch

Sign up for our free newsletter

More from Streetsblog New York City

DOT Boss Defends Adams’s ‘Vision Zero’ Record As Agency Fights A Bike Lane in Court

Traffic fatalities are down and the DOT is taking a victory lap — even as it argues against a protected bike lane in court.

July 2, 2025

Cyclist Arrested After Crash with Electric ‘One-wheel’-Style Unicycle

Carolyn Backus is charged with fleeing the scene of a crash causing serious injury, but the details are murky.

Wednesday’s Headlines: Return of Summer Streets Edition

Summer Streets is back and bigger than ever. Plus more news.

July 2, 2025

How Will Mamdani Govern? His Earlier MTA Advocacy Gives Some Hints

Mamdani spent his initial years as a state assemblyman cultivating relationships in and around the MTA while crafting his vision for "fast and free buses."

July 2, 2025

Brooklyn Judge Once Again Declines to Rip Up Bedford Ave. Protected Bike Lane… For Now

Well-connected lawyer Frank Seddio argued against the Bedford Avenue protected bike lane in court on Tuesday.

Money for Something: Funding OK’d, But Details Missing For ‘Dept. Of Sustainable Delivery’

The mayor got the Council to sign off on $6.1 million for the long-awaited “Department of Sustainable Delivery." But what's it mean? No one is talking.

July 1, 2025
See all posts