Cartoon Tuesday: Tales From the Dark Side (of the Road)
The UK Department for Transport's no-holds-barred THINK! road safety campaign isn't just for adults. This creepy toon, one in a series designed to influence how kids interact with auto traffic (here's another), encourages bright colored clothing in favor of "trendy" darker tones when walking at night.
By
Brad Aaron
3:10 PM EDT on March 17, 2009
The UK Department for Transport’s no-holds-barred THINK! road safety campaign isn’t just for adults. This creepy toon, one in a series designed to influence how kids interact with auto traffic (here’s another), encourages bright colored clothing in favor of “trendy” darker tones when walking at night.
These spots bring to mind a number of questions. Is it possible to preach pedestrian safety to pedestrians without, even by implication, downplaying the responsibility of drivers? And when it comes to kids, is it possible — or responsible — to teach anything other than “Fear the car”?
Brad Aaron began writing for Streetsblog in 2007, after years as a reporter, editor, and publisher in the alternative weekly business. Brad adopted New York's dysfunctional traffic justice system as his primary beat for Streetsblog. He lives in Manhattan.
Read More:
More from Streetsblog New York City
Gale Forces? West Side Council Member Wants A Bike Lane On Central Park Transverse
"I particularly support the ... transverse. Even more people would use bicycles when they know they can get from one part of Manhattan to another," Council Member Brewer said.
March 24, 2026
AT THEIR LIMIT: Boards Covering 1M New Yorkers Want Reduced Car Speeds
Eight community boards have asked the city Department of Transportation to designate their districts as “slow zones” with 20-mile-per-hour car speed limits.
March 24, 2026
Tuesday’s Headlines: Above the Law Edition
It takes almost no time for hopes to be dashed in this cruel town. Plus other news.
March 24, 2026
Monday’s Headlines: We Fixed Congress Edition
DOT installed "don't walk" signs next to pedestrians ramps in Brooklyn, then removed them after Streetsblog started asking questions. Plus more news.
March 23, 2026
The City Is Doing to Prospect Park What It Needs to Do to All Parks
A long-awaited bike lane in Brooklyn will create almost full protected cycling coverage around Prospect Park — setting a new standard for the rest of the city.
March 23, 2026
Comments Are Temporarily Disabled
Streetsblog is in the process of migrating our commenting system. During this transition, commenting is temporarily unavailable.
Once the migration is complete, you will be able to log back in and will have full access to your comment history. We appreciate your patience and look forward to having you back in the conversation soon.