UK Campaign Drives Home the Cost of Reckless Driving
Warning: Graphic video
On the heels of TA’s report on the human toll of driving too fast, we bring you this highly disturbing ad from the UK Department for Transport’s THINK! campaign, showing the difference a few miles-per-hour can make when it comes to avoiding a collision. Ideally material like this (Australia has a similar PSA) would be part of a required curriculum for American drivers — not to mention police, prosecutors and lawmakers, who all too often seem just as unwilling to draw connections between the act of reckless driving and its consequences.
But we probably shouldn’t expect to see this brand of reality TV on US airwaves anytime soon. Instead we get crash test dummy cartoons and spots like this new Acura commercial — motorist-centric, sanitized and disconnected from the grim truth of auto-inflicted violence.