Mercedes: Reckless Driving Is Smarter
Here’s a particularly egregious bit of "open road" propaganda from Mercedes. In this ad, currently airing in US markets, a new Benz GLK whips through the narrow streets of what appears to be a small European village, the inhabitants of which are reduced to slo-mo scenery.
As the narrator talks up the GLK’s "smarter" performance features, considering the potential real-world outcomes, we’re left to wonder if it might be smarter to avoid spreading the notion that drivers can wield your company’s SUV with absolute control.
What if, instead of constantly relying on depictions of dangerous driving to sell cars, Mercedes and other auto-makers tried promoting utilitarian, responsible vehicle use? Now that would be brilliant.