“Stuck in That Congestion? I Got One Suggestion: Use a Bike Rack”
Watch this instructional video from the Transit Authority of River City (that's Louisville, Kentucky), and trust me, you won't be able to dislodge the chorus from your head for days. I never thought of bus-mounted bike racks as the stuff of infectious music videos, but I was wrong -- egregiously wrong.
By
Ben Fried
4:18 PM EST on December 8, 2008
Watch this instructional video from the Transit Authority of River City (that’s Louisville, Kentucky), and trust me, you won’t be able to dislodge the chorus from your head for days. I never thought of bus-mounted bike racks as the stuff of infectious music videos, but I was wrong — egregiously wrong.
Active Living by Design has the full story on this stroke of marketing genius, produced after a survey revealed that many young women in Louisville wanted to use the bike racks but didn’t know how. A follow-up vid on bus etiquette is in the works.
Any chance this starts some sort of viral trend that extends all the way to New York City Transit’s PSAs?
Ben Fried started as a Streetsblog reporter in 2008 and led the site as editor-in-chief from 2010 to 2018. He lives in Ditmas Park, Brooklyn, with his wife.
More from Streetsblog New York City
Mamdani Administration Backs ‘Delivery Protection’ Law Opposed By Amazon-Backed Coalition
Amazon-backed groups bused dozens of people to City Hall to fight a Mamdani-backed proposal to regulate the e-commerce wild west.
April 10, 2026
POL PLOT: Hochul’s Insurance Plan Is A Statewide Head-Scratcher
"I think if you are injured through negligence, you should be able to seek justice at all costs," said one state Senator.
April 10, 2026
Tribeca Residents Want To Swap Parking for A Plaza at Underused Barnett Newman Triangle
Council Member Chris Marte is backing a local push to transform Barnett Newman Triangle from a sad concrete island into a lush urban oasis.
April 10, 2026
Friday’s Headlines: The Streetsblog Block Party (Canceled!) Edition
The World Cup is getting in the way of Streetsblog's attempts to celebrate its 20th anniversary. Plus the news.
April 10, 2026
‘Predictable’: Manhattan Mom Struck by Driving Scofflaw Wants Known Super Speeders off the Road
Another crash shows how little the political class wants to get reckless drivers off the road.
April 9, 2026
Comments Are Temporarily Disabled
Streetsblog is in the process of migrating our commenting system. During this transition, commenting is temporarily unavailable.
Once the migration is complete, you will be able to log back in and will have full access to your comment history. We appreciate your patience and look forward to having you back in the conversation soon.