“Stuck in That Congestion? I Got One Suggestion: Use a Bike Rack”

Watch this instructional video from the Transit Authority of River City (that’s Louisville, Kentucky), and trust me, you won’t be able to dislodge the chorus from your head for days. I never thought of bus-mounted bike racks as the stuff of infectious music videos, but I was wrong — egregiously wrong.

Active Living by Design has the full story on this stroke of marketing genius, produced after a survey revealed that many young women in Louisville wanted to use the bike racks but didn’t know how. A follow-up vid on bus etiquette is in the works.

Any chance this starts some sort of viral trend that extends all the way to New York City Transit’s PSAs?