Skip to Content
Streetsblog New York City home
Streetsblog New York City home
Log In
Ad Nauseam

This Just In: The Media Business Is Auto-Dependent Too

auto_advertising.jpgThink web sites are saturated with car ads? The internet's got nothing on local TV.

The graphic on the right comes from a recent Wall Street Journal article (preview only) on car makers' attempts to curb their advertising budgets. The amount of money pouring into the media from the auto industry is staggering. Analysts predict that spending on car ads will total $15 billion this year (the good news: it peaked at $24 billion in 2004). Declining or not, these ad dollars deliver an indispensable chunk of revenue across the media spectrum.

The most car-dependent media formats are the local type, especially TV stations. And who else is going to cover stories on pedestrian improvements, bicycle infrastructure, Summer Streets, or -- I dunno -- congestion pricing? Imagine if bike companies and transit providers could sink billions into local media markets, or conversely, if car makers spent next to nothing... how different would transportation coverage be?

Stay in touch

Sign up for our free newsletter

More from Streetsblog New York City

Monday’s Headlines: Who’s a Good Boy Edition

Too many of our four-legged family members are being killed by car drivers. Plus other news.

July 15, 2024

Delivery Worker Minimum Wage Shows Promise … For Some, Data Shows

New data from the city's Department of Consumer and Worker Protection shows minimum wage is bringing order to a previously wild industry.

July 15, 2024

SUV Driver Kills Girl, 3, in Harlem, Wounds Mom And Young Brothers

The girl's death marks another grim entry into a crisis of pedestrian traffic deaths this year.

July 12, 2024

Moped and E-Bike Safety Legislation Becomes State Law

Retailers must register mopeds at the point of sale, in addition to giving new owners safety information, under new legislation signed by Gov. Hochul on Thursday.

July 12, 2024

Roadway Dining May See Dramatic Decline Under Eric Adams As Deadline Looms

Fewer than two dozen restaurants are in the pipeline for roadside seating, according to public records.

July 12, 2024
See all posts