Skip to Content
Streetsblog New York City home
Streetsblog New York City home
Log In
Bicycle Safety

London’s Very Cool “Look Out for Cyclists” Ad

Watch out NYC DOT with your LOOK campaign. Here comes Transport for London with a new bike safety advert called, Do the Test.

Have you done it yet? You'll spend the first minute or so having absolutely no idea what any of it has to do with traffic safety or cycling. But stick with it. It's worth it. 

Rhys Thom at The City Fix points out the web-savvy sophistication of TfL's effort:

Not only does this ad make the point in a very sticky way but they gave it the means to “go viral” by including links for viewers to spread it to their social network of choice.

Stay in touch

Sign up for our free newsletter

More from Streetsblog New York City

Beach Reading: Zohran Mamdani’s Answers to Streetsblog’s Mayoral Candidate Survey

Spend the holiday weekend with Zohran Mamdani's answers to Streetsblog's mayoral candidate questionnaire.

July 4, 2025

Friday Video: Why NYC Needs ‘Low-Traffic Neighborhoods’

London's Church Street, like so many of our business corridors, was choking on cars — until the advent of the low-traffic neighborhood.

July 4, 2025

Friday’s Headlines: E-Bikes in Parks … Permanently Edition

The Parks Department will permanently allow e-bikes in city parks following a two-year pilot. Plus more news.

July 4, 2025

Anti-Miracle On 34th Street: Adams Administration Pauses Work On 34th Street Busway

The highly-anticipated 34th Street busway may not happen under Mayor Adams after all, sources said.

July 3, 2025

Manhattan DA Says Alleged Central Park Hit-and-Run Cyclist Didn’t Flee, Drops Charges

Prosecutors said the 30-year-old cyclist "remained on the scene for about 45 minutes after the crash and waited for paramedics to arrive to treat the injured person."

Sean Duffy’s ‘Great America Road Trip’ Wants You to Drive to Central Park

Sean Duffy's "Great American Road Trip" encourages Americans to drive to sites in the most transit-rich and car-choked parts of the country.

July 3, 2025
See all posts