Bicycle Safety

London’s Very Cool “Look Out for Cyclists” Ad

Watch out NYC DOT with your LOOK campaign. Here comes Transport for London with a new bike safety advert called, Do the Test.

By Aaron Naparstek

2:29 PM EDT on March 13, 2008

Watch out NYC DOT with your LOOK campaign. Here comes Transport for London with a new bike safety advert called, Do the Test.

Have you done it yet? You’ll spend the first minute or so having absolutely no idea what any of it has to do with traffic safety or cycling. But stick with it. It’s worth it.

Rhys Thom at The City Fix points out the web-savvy sophistication of TfL’s effort:

Not only does this ad make the point in a very sticky way but they gave it the means to “go viral” by including links for viewers to spread it to their social network of choice.

Aaron Naparstek

Aaron Naparstek is the founder and former editor-in-chief of Streetsblog. Based in Brooklyn, New York, Naparstek's journalism, advocacy and community organizing work has been instrumental in growing the bicycle network, removing motor vehicles from parks, and developing new public plazas, car-free streets and life-saving traffic-calming measures across all five boroughs. He was also one of the original cast members of the "War on Cars" podcast. You can find more of his work on his website.