Skip to Content
Streetsblog New York City home
Log In
Ad Nauseam

SUVs Are Not Cool, Unless They’re “Hybrid Hybrids”

2:15 PM EST on November 20, 2007

 
Here's a pretty repulsive ad for Ford's Escape Hybrid SUV. In it, a middle-aged father and his middle school-aged daughter are strolling from their leafy suburban home to the family truckster -- a green one, natch -- when the daughter asks to be dropped off a block from the theater where, we're to assume, her friends are hanging out.

At first you think that, considering dad's expanding waistline, she's looking to get some exercise. But it turns out she's embarrassed to be seen in an SUV, since "people in that [presumably urban] part of town are riding bikes and have hybrids and stuff."

Ah, but the family truckster is a hybrid, dad points out nonchalantly.

"Like a hybrid hybrid?" asks the daughter.

"I don't know what a 'hybrid hybrid' is, but yes," dad replies.

Queue voice over proclaiming the 34 MPG Escape hybrid "the most fuel efficient SUV on Earth."

Cut to father and daughter driving away, as daughter, now inaudible, explains that an anemic 34 miles-per-gallon hardly qualifies the Escape as a "hybrid hybrid" -- any more than the Chevy Tahoe is the "Green Car of the Year" -- and asks dad why the family can't move closer to the theater so he and mom might stave off heart disease and she wouldn't have to be ferried around in "the greenwashing machine."

Video via Dailymotion

Stay in touch

Sign up for our free newsletter

More from Streetsblog New York City

Council Votes to Repeal Decade-Old Law, Expedite Bike Lane Installation

The City Council repealed a notorious. out-dated law that imposed lengthy delays on the city before it could break ground on new bike lanes.

December 7, 2023

Dynamic! MTA Could Hike Congestion Pricing Toll 25% on Gridlock Alert Days

The MTA said it had that power, and modeled it in its environmental assessment (see footnote 2 below), but no one ever reported it, until Wednesday.

December 6, 2023

Judge Orders Trial for Hit-and-Run Driver Who Turned Down ‘Reasonable’ Sentencing Offer

Judge Brendan Lantry turns down driver's request for mere probation for killing a delivery worker in 2022. The trial will start in January.

December 6, 2023

Wednesday’s Headlines: Another Big Day at City Hall Edition

Today is going to be another busy day for the livable streets crowd. So get ready with today's headlines.

December 6, 2023

Reporter’s Notebook: Will Eric Adams Ever Publicly Embrace Congestion Pricing?

The governor, the head of the MTA and the city's leading transit thinkers all celebrated congestion pricing on Tuesday as an historic moment while Mayor Adams spent Tuesday failing to live up to it.

December 6, 2023
See all posts