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Air Quality

New TV Ad Focuses on PlaNYC’s Health Benefits

3:41 PM EDT on June 12, 2007




The Campaign for New York's Future
has released a new poll, a glossy mailer that'll go out to 380,000 families, and a television advertisement focusing on the health benefits of Mayor Bloomberg's PlaNYC 2030. The Daily Politics has a nice write-up:

With time running out up in Albany and Assembly Speaker Sheldon Silversaying he has no intention of moving on congestion pricing, theCampaign for New York's Future, a pro-congestion pricing coalition, hasunleashed a new TV ad and a pollthat indicates support for the proposal increases dramatically oncepeople are explained the "benefits" of the mayor's plan -- as he seesthem.

The ad features Keisha Lee, a Queens mother who lives near the 59th Street bridge and whose children all have asthma. Here's some of the script:

We live by the 59th Street Bridge. It's a nice area, but I think there's a lot of congestion. All my children have asthma. Basically, it's like, you know, someone sitting on your chest, andit's hard to breathe, and you're just, you're like gasping for breath. I think living under the 59h Street Bridge has contributed to my children's asthma. The air is very bad with all the congestion. With all the traffic going into Manhattan. It is hurting my children. I think we deserve a chance likeeverybody else, who want to have clean air nice playground for ourchildren to play in.

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