Big Car, Small… Ego.
1:55 PM EDT on August 15, 2006
Slate’s Seth Stevenson asks a GM spokesperson to help him understand the new Hummer ad campaign:
The spot aims to make the H3 a more “approachable vehicle that will appeal to
introverts, extroverts, vegans, and carnivores.” She’s right that we wouldn’t
expect a tofu eater to buy a Hummer. But at the same time, the spot reinforces
the central, classic stereotype about Hummer drivers: They buy big cars because
they have small…egos.
More on Hummer Envy at Sierra Club Compass.
Aaron Naparstek is the founder and former editor-in-chief of Streetsblog. Based in Brooklyn, New York, Naparstek's journalism, advocacy and community organizing work has been instrumental in growing the bicycle network, removing motor vehicles from parks, and developing new public plazas, car-free streets and life-saving traffic-calming measures across all five boroughs. He was also one of the original cast members of the "War on Cars" podcast. You can find more of his work on his website.
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