Big Car, Small… Ego.
Slate’s Seth Stevenson asks a GM spokesperson to help him understand the new Hummer ad campaign:
The spot aims to make the H3 a more “approachable vehicle that will appeal to
introverts, extroverts, vegans, and carnivores.” She’s right that we wouldn’t
expect a tofu eater to buy a Hummer. But at the same time, the spot reinforces
the central, classic stereotype about Hummer drivers: They buy big cars because
they have small…egos.
More on Hummer Envy at Sierra Club Compass.
Read More:
Streetsblog has migrated to a new comment system. New commenters can register directly in the comments section of any article. Returning commenters: your previous comments and display name have been preserved, but you'll need to reclaim your account by clicking "Forgot your password?" on the sign-in form, entering your email, and following the verification link to set a new password — this is required because passwords could not be carried over during the migration. For questions, contact tips@streetsblog.org.
