Slate's Seth Stevenson asks a GM spokesperson to help him understand the new Hummer ad campaign:
The spot aims to make the H3 a more "approachable vehicle that will appeal tointroverts, extroverts, vegans, and carnivores." She's right that we wouldn'texpect a tofu eater to buy a Hummer. But at the same time, the spot reinforcesthe central, classic stereotype about Hummer drivers: They buy big cars becausethey have small...egos.
More on Hummer Envy at Sierra Club Compass.
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