Here's a cool, funny, and genuinely effective public service announcement out of Belgium. According to Gizmodo, non-profit Responsible Young Drivers essentially pranked a bunch of people taking their drivers license exam. To pass, they were told, they'd have to show they could adequately send text messages while keeping control of the car.
The results, all caught on camera, strike an impressive balance. You'll laugh at the skids, swerves and shrieks of the panicked test takers even while realizing that the flying cones could, outside the context of a YouTube clip, be someone's child.
The power of the clip comes in part from how easy it is to identify with the drivers, who quickly understand that performing both tasks well is nearly impossible. “Honestly, I feel like an idiot who can’t drive,” says one, while another realizes: “People will die.”
