Before Streetsblog goes offline for the Thanksgiving weekend, I'd like to reiterate my unsolicited advice for Jennifer Lopez: There is an easy and, I believe, highly effective way to control the damage from the revelation that you did not actually film this Fiat 500 Cabrio commercial on the streets of the Bronx.
For those just tuning in, The Smoking Gun broke this story last night. J Lo filmed her close-ups for the Fiat spot in Los Angeles, while a body double kept the driver's seat warm for the actual footage from the Bronx, and a digital effects firm added a few touches of computer-generated boogie-down fakery -- all to make it seem like Lopez was actually driving around her old neighborhood, on the streets that "inspire" her.
The sophisticated operation to spare J Lo from having to venture out to her home borough is not just great NYC tabloid fodder -- it's national news. So, on to the image rehab advice, which is pretty simple: J Lo needs to film a bike ad in the Bronx. Here are three reasons why this is a great idea:
- Big points for being down to earth. The suggested retail price of the Fiat 500 Cabrio is $26,000. It's not a Benz, but it's kind of an ostentatious display when you can get just about anywhere you need to go in NYC with an unlimited Metrocard and a bike. Even a very nice new city bike, if J Lo were to pitch one, won't set you back more than $600 to $1,200.
- The playing-with-kids scenes will be way more believable. Even before The Smoking Gun story came out, the Fiat ad didn't exactly scream authenticity. That part where the kids run and skip next to a moving motor vehicle with J Lo inside? Didn't seem fun. A group ride with J Lo would actually look like a good time.
- Trendsetting. As far as I know, there are no big-time celebrity endorsement deals with the major bike manufacturers, nor are there any bike ads on TV. Probably because the bike industry has a lot less to throw around than the car companies. J Lo wouldn't be doing this bike spot for the payday, she'd do it to be a pioneer.
I say this all as a big "Out of Sight" fan and a devout viewer of American Idol Season 10 (at least until Haley got voted off). And I didn't even get to the part about biking being healthy, good for the environment, and a much better fit than personal motorized transport for the Bronx streets that inspire J Lo.
