Skip to Content
Streetsblog New York City home
Streetsblog New York City home
Log In
Parking

New Video Sim Bets San Franciscans Will *Heart* Performance Parking

In a refreshing turn, the San Francisco Municipal Transportation Agency (SFMTA), which runs Muni and manages the streets of San Francisco, has produced an informative and whimsical animated short explaining how their dynamic parking management pilot, SFPark, will work.

The video (and pretty much everything else about the SFPark.org website) uses a cute Sim-City aesthetic to explain an otherwise wonky parking policy. It's an interesting approach to take with complicated material, but I think the video does a great job of demonstrating how the system should work, and it does so in just under three minutes.

After covering this beat for over a year and a half, I also learned a few things. For instance, most people don't realize the cost of parking could come down if demand is anemic in a particular area, but I didn't realize the price could theoretically go as low as $.25/hour if the demand requires it. If the good parking managers at the SFMTA are looking to blunt possible public criticism, I think they will do well to highlight the fact that rates can decline.

Parking guru Donald Shoup already picked up on the sim and tweeted it to his followers, calling it a "great new video."

Will something as cute as this do anything to ameliorate the visceral rage parking meters inspire in many drivers? Tell us what you think in the comments below.

Stay in touch

Sign up for our free newsletter

More from Streetsblog New York City

Friday’s Headlines: The Polk’s on Us Edition

This afternoon, our reporter Jesse Coburn will journey to Midtown to accept Streetsblog's first George Polk Award, one of journalism's highest honors. But before that, here's the news.

April 12, 2024

Op-Ed: Police Placard Corruption Report Was Weak, Disappointing … and Completely Expected

The Department of Investigations clearly had ample evidence of crimes and serious violations, yet its report lets everyone off the hook.

April 12, 2024

City Unveils Design for Long-Decrepit East Harlem Greenway

Nearly two dozen blocks of crumbling greenway along the Harlem River are slated for a revamp in 2025.

April 12, 2024

Thursday’s Headlines: Bike Lanes are Good for Business Edition

A business owner testifies from the heart (and wallet). Plus other news.

April 11, 2024

Environmental Groups Join to Fight Adams’s BQE Reconstruction

Rebuilding the Moses-era highway for another century is not environmental justice.

April 11, 2024
See all posts