Skip to Content
Streetsblog New York City home
Streetsblog New York City home
Log In
Car Culture

Help Your Landlord, Win a Year Full of Expensive Hassles

mini.jpg

As car manufacturers again turn to free gas gimmickry to boost sales, New York developers are looking to lure tenants and buyers with -- that's right -- free cars. 

Tishman Speyer is offering a one-year Mini Cooper lease to the tenant who can draw the most referrals to Stuyvesant Town. "I suppose it could be worse; it could have been an SUV they're giving
away," writes our tipster. "But this is still the last thing Manhattan needs right
now -- another resident, private car." Joining Stuy Town is Prospect Heights development The Sinclair, which, as seen on Curbed, is giving away Toyota Priuses.

We wouldn't expect these guys to be so savvy as to put up, say, a Bakfiets, but really -- a car? Not a lifetime of MetroCards?

What will be the next ridiculously counterproductive real estate marketing trend? Leave your best guess in the comments -- and win a carton of Marlboros!!

Stay in touch

Sign up for our free newsletter

More from Streetsblog New York City

Civic Panel Dings Adams For Cutting Bike and Bus Lanes Out of Fifth Av. Redesign

Mayor Adams's scaled down redesign of Fifth Avenue isn't a "real solution" to safety issued on the packed retail corridor.

July 14, 2025

Monday’s Headlines: E-Bike Regulations Edition

Monday is a big day for the future of e-bikes in the Big Apple. Plus more news.

July 14, 2025

‘Preventable’: Hit-and-Run Driver Kills Two on Third Av. Corridor Eric Adams Refuses to Make Safer

A motorist struck and killed two men on a strip where Mayor Adams recently shelved a safety redesign amid a backlash from local business interests.

July 11, 2025

Why No BRT For NYC? Two New Reports Tackle Why Your Bus Service Sucks

Years of bus priority projects barely made a dent in speeds because Big Apple leaders won't install real bus rapid transit, two recent reports argue.

July 11, 2025

Citi Bike Riders Are Pissed About Eric Adams’s 15 MPH Speed Limit

Citi Bike's new 15 mph max speed limit is a bad deal for riders and a potential threat to safety, riders said.

July 11, 2025
See all posts