Skip to Content
Streetsblog New York City home
Streetsblog New York City home
Log In
Car Culture

Car Buyers Pick Their Poison: Free Gun or Free Gas

car-ad.jpg

With Detroit increasingly desperate to unload inventory, one Missouri car dealership seems to have struck gold with a special promotion: Buyers get a $250 coupon towards either a gun or gasoline. The offer comes from Max Motors,
a small dealership south of Kansas City that has slapped
the image of a grimacing cowboy wielding two pistols all over its
website.

Max Motors owner Mark Muller claims sales have quadrupled since the offer took effect. But in this case, the high price of gas seems not to be influencing consumers' decisions. Most takers are opting to pack heat, reports Reuters:

Every buyer so far "except one guy from Canada and one old guy" has elected to take the gun, Muller said. Muller recommends his customers select a Kel-Tec .380 pistol. "It's a nice little handgun that fits in your pocket," he said.

When asked by the bloggers at Wheels why drivers choose guns over gas, Freakonomics co-author Stephen J. Dubner explained that most consumers prefer their prizes to come in the form of an optional purchase -- the gun -- rather than a necessary purchase -- the gas. "For many coffee-drinking New Yorkers, an equivalent may be the choice between $250 grocery money and an espresso machine," the blog says.

Of course, the analogy doesn't run very deep. According to the Centers for Disease Control, guns were responsible for 30,694 deaths in 2005, and motor vehicles caused 45,520. You can say this for the latte-sipping elite -- the CDC reported no deaths by espresso.

Stay in touch

Sign up for our free newsletter

More from Streetsblog New York City

‘Preventable’: Hit-and-Run Driver Kills Two on Third Av. Corridor Eric Adams Refuses to Make Safer

A motorist struck and killed two men on a strip where Mayor Adams recently shelved a safety redesign amid a backlash from local business interests.

July 11, 2025

Why No BRT For NYC? Two New Reports Tackle Why Your Bus Service Sucks

Years of bus priority projects barely made a dent in speeds because Big Apple leaders won't install real bus rapid transit, two recent reports argue.

July 11, 2025

Citi Bike Riders Are Pissed About Eric Adams’s 15 MPH Speed Limit

Citi Bike's new 15 mph max speed limit is a bad deal for riders and a potential threat to safety, riders said.

July 11, 2025

Friday Video: Cyclists, Check Out Your Next City

Streetfilms' Clarence Eckerson visited London earlier this summer to check in on the Big Smoke's cycling revolution.

July 11, 2025

Friday’s Headlines: Just the News Edition

We've got one more workday before we can hit the beach. Plus the news.

July 11, 2025

Council To Close Instacart Loophole, Pass Delivery Industry Regulation Bills

The City Council will vote on Monday to close the "Instacart loophole" and force all app companies to pay workers a minimum wage.

July 10, 2025
See all posts