Traffic Congestion: Sponsored by Your Local Media
Going through my morning headline round-up I clicked on ABC Channel 7’s story, Should There be Tolls in Manhattan? While my eye was being drawn to the giant, red “Lukoil: We Love Cars” ad banner (What genius came up with, “Traffic: Sponsored by Lukoil?”), an animated little Gen Y hipster wearing a Toyota.com t-shirt jumped out in front of the text urging me to click him to hear more about Toyota’s gargantuan new FJ Cruiser. The automobile and oil industry ad assault was so aggressive, I never even got around to reading the news story about how New York City is losing billions of dollars every year due to overwhelming gridlock. Is anyone still wondering why traffic reduction is a tough sell?
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