Big Car, Small… Ego.

Slate’s Seth Stevenson asks a GM spokesperson to help him understand the new Hummer ad campaign:

The spot aims to make the H3 a more "approachable vehicle that will appeal to
introverts, extroverts, vegans, and carnivores." She’s right that we wouldn’t
expect a tofu eater to buy a Hummer. But at the same time, the spot reinforces
the central, classic stereotype about Hummer drivers: They buy big cars because
they have small…egos

 More on Hummer Envy at Sierra Club Compass.


Pseudo-Environmental Hummers

A lone Hummer driver with a conscience? At first glance, it seems so. But this is actually becoming something of a trend: Everyone who is pitching an alternative fuel these days is using a Hummer to make his or her point. And the reason is obvious. Everyone knows that Hummers are the most gas guzzing private vehicles on […]

Americans Vote for Fuel Efficiency. Why Do They Buy Guzzlers?

With new fuel economy standards under consideration in Congress, James Surowiecki ponders why Americans continue to buy gas guzzlers when polls show that the majority would like to see the government mandate big increases in fuel efficiency. What does all of this have to do with professional hockey players wearing helmets? This was in last […]

Streetfilms: The Glory Days of Car-Free Park Rallies

If you’ve ever wondered how Aaron Naparstek and Clarence Eckerson whiled away the hours before the advent of Streetsblog and Streetfilms, here’s your answer. They donned cheeseheads and Hummer suits while role-playing in support of a car-free Prospect Park. Clarence has been hanging on to this proto-Streetfilm for some time (it was shot in 2002), […]