Big Car, Small… Ego.
Slate’s Seth Stevenson asks a GM spokesperson to help him understand the new Hummer ad campaign:
The spot aims to make the H3 a more "approachable vehicle that will appeal to
introverts, extroverts, vegans, and carnivores." She’s right that we wouldn’t
expect a tofu eater to buy a Hummer. But at the same time, the spot reinforces
the central, classic stereotype about Hummer drivers: They buy big cars because
they have small…egos.
More on Hummer Envy at Sierra Club Compass.