Big Car, Small… Ego.

Slate’s Seth Stevenson asks a GM spokesperson to help him understand the new Hummer ad campaign:

The spot aims to make the H3 a more "approachable vehicle that will appeal to
introverts, extroverts, vegans, and carnivores." She’s right that we wouldn’t
expect a tofu eater to buy a Hummer. But at the same time, the spot reinforces
the central, classic stereotype about Hummer drivers: They buy big cars because
they have small…egos

 More on Hummer Envy at Sierra Club Compass.


Pseudo-Environmental Hummers

A lone Hummer driver with a conscience? At first glance, it seems so. But this is actually becoming something of a trend: Everyone who is pitching an alternative fuel these days is using a Hummer to make his or her point. And the reason is obvious. Everyone knows that Hummers are the most gas guzzing private vehicles on […]

European Carmakers Get Into the Bicycle Business

Hoping to cash in on the urban cycling trend, European automakers have started branching out into the world of human-powered transportation, according to the London Evening Standard. BMW, Volkswagen, Peugeot, and Cooper have all introduced brand-specific bicycles. Bikes are still a small portion of automakers’ business and may, at least initially, be aimed more at […]

Today’s Headlines

NYC Riders Pay Biggest Share of Transit Costs in the US (News) Bicyclists Suing City Over Critical Mass Arrests (OnNYturf) "Public-be-Damned" Attitude Emanating From Albany (ReformNY) Pricing to Address Bay Area Traffic and Climate Change (Planetizen) Venezuela’s 7 Cent Gallon Fosters a "Revolution of Hummers" (NYT) Dollar and Oil Hit New Records (FT) Cars Getting […]

Today’s Headlines

To NYC Police and Prosecutors, Fare-Beating a More Serious Offense Than Killing With a Car (NY1) NYPD Charges Westchester-Bronx Chase Driver With Manslaughter for Passenger Death (Patch, NYT) L Train Service Is About to Get a Big Boost (Second Ave Sagas) Transit Union Report Says Bad Bank Deals Partly to Blame for MTA Woes (WNYC) […]

Americans Vote for Fuel Efficiency. Why Do They Buy Guzzlers?

With new fuel economy standards under consideration in Congress, James Surowiecki ponders why Americans continue to buy gas guzzlers when polls show that the majority would like to see the government mandate big increases in fuel efficiency. What does all of this have to do with professional hockey players wearing helmets? This was in last […]