Ad Nauseam

While reading the NY Times essay about the woman who drives back and forth across the Brooklyn Bridge the other day, I was reminded of the Tiki Barber ads for the Cadillac Escalade. The spot that premiered during the Super Bowl is a moody, impressionistic montage that shows the former New York Giants running back driving solo through the streets and over the bridges of New York, talking about "seizing opportunities." The tagline is "Life. Liberty. And the Pursuit."

This weekend's City section of the New York Times featured a mind-blowing essay by children's-book writer Sarah Shey about her habit of taking her one-year-old son out for drives in the city -- drives with no destination or purpose in mind, in which she crossed and recrossed the Brooklyn Bridge endless times.

Speaking of automobile advertiser shamelessness, check out the marketing campaign that, reportedly, rolled through the Lower East Side last night at around 3:00 a.m. courtesy of Microsoft and Toyota:

Going through my morning headline round-up I clicked on ABC Channel 7's story, Should There be Tolls in Manhattan? While my eye was being drawn to the giant, red "Lukoil: We Love Cars" ad banner (What genius came up with, "Traffic: Sponsored by Lukoil?"), an animated little Gen Y hipster wearing a Toyota.com t-shirt jumped out in front of the text urging me to click him to hear more about Toyota's gargantuan new FJ Cruiser. The automobile and oil industry ad assault was so aggressive, I never even got around to reading the news story about how New York City is losing billions of dollars every year due to overwhelming gridlock. Is anyone still wondering why traffic reduction is a tough sell?  

After receiving a heavy dose of car commercials during the New York Mets playoff run last month, I decided that it was time to start a new feature on Streetsblog called Ad Nauseum. Below is the first installment.