Skip to Content
Streetsblog New York City home
Streetsblog New York City home
Log In
Streetsblog

Q&A With Jason Roberts, the Brains Behind “Better Blocks”

The Better Block project, founded less than 10 years ago in Dallas, Texas, is not only changing streets for the better -- in many ways, it's changing the urban planning process.

false

Better Block brings "pop-up," temporary businesses into abandoned buildings, creates temporary bike lanes with chalk and cones, turns underused parking spaces into outdoor cafés, and generally celebrates the awesome potential of ordinary urban places. The strategy of using temporary installations -- a prime example of "tactical urbanism" -- allows people to reimagine their neighborhoods while circumventing time-consuming and potentially hostile regulatory and political processes.

At the CNU 21 conference in Salt Lake City, I had the chance to sit down with Better Block's visionary founder, Jason Roberts. Here's his inspiring call to action:

Angie Schmitt: What is the history of the Better Block project?

Jason Roberts: The Better Block project started in April 2010, in Dallas, Texas. I had a series of blighted buildings in my neighborhood and a street that was really wide. I started trying to figure out why they were boarded up.

I found out it was zoned for light industrial, it wasn’t zoned for retail. The original reason these buildings exist was no longer allowed.

We looked at the streets and said, "Why can’t we get bike infrastructure in the area?" At some point I said, "Couldn’t we make this into our dream block, the blocks that I love in European cities or other places I’ve seen that are filled with flower shops and bakeries and cafes and bike infrastructure and landscaping and people sitting outside and eating and drinking?" I got together with some friends and we decided to do a guerrilla installation.

Stay in touch

Sign up for our free newsletter

More from Streetsblog New York City

‘Preventable’: Hit-and-Run Driver Kills Two on Third Av. Corridor Eric Adams Refuses to Make Safer

A motorist struck and killed two men on a strip where Mayor Adams recently shelved a safety redesign amid a backlash from local business interests.

July 11, 2025

Why No BRT For NYC? Two New Reports Tackle Why Your Bus Service Sucks

Years of bus priority projects barely made a dent in speeds because Big Apple leaders won't install real bus rapid transit, two recent reports argue.

July 11, 2025

Citi Bike Riders Are Pissed About Eric Adams’s 15 MPH Speed Limit

Citi Bike's new 15 mph max speed limit is a bad deal for riders and a potential threat to safety, riders said.

July 11, 2025

Friday Video: Cyclists, Check Out Your Next City

Streetfilms' Clarence Eckerson visited London earlier this summer to check in on the Big Smoke's cycling revolution.

July 11, 2025

Friday’s Headlines: Just the News Edition

We've got one more workday before we can hit the beach. Plus the news.

July 11, 2025

Council To Close Instacart Loophole, Pass Delivery Industry Regulation Bills

The City Council will vote on Monday to close the "Instacart loophole" and force all app companies to pay workers a minimum wage.

July 10, 2025
See all posts