Skip to Content
Streetsblog New York City home
Streetsblog New York City home
Log In
Streetsblog

Q&A With Jason Roberts, the Brains Behind “Better Blocks”

The Better Block project, founded less than 10 years ago in Dallas, Texas, is not only changing streets for the better -- in many ways, it's changing the urban planning process.

false

Better Block brings "pop-up," temporary businesses into abandoned buildings, creates temporary bike lanes with chalk and cones, turns underused parking spaces into outdoor cafés, and generally celebrates the awesome potential of ordinary urban places. The strategy of using temporary installations -- a prime example of "tactical urbanism" -- allows people to reimagine their neighborhoods while circumventing time-consuming and potentially hostile regulatory and political processes.

At the CNU 21 conference in Salt Lake City, I had the chance to sit down with Better Block's visionary founder, Jason Roberts. Here's his inspiring call to action:

Angie Schmitt: What is the history of the Better Block project?

Jason Roberts: The Better Block project started in April 2010, in Dallas, Texas. I had a series of blighted buildings in my neighborhood and a street that was really wide. I started trying to figure out why they were boarded up.

I found out it was zoned for light industrial, it wasn’t zoned for retail. The original reason these buildings exist was no longer allowed.

We looked at the streets and said, "Why can’t we get bike infrastructure in the area?" At some point I said, "Couldn’t we make this into our dream block, the blocks that I love in European cities or other places I’ve seen that are filled with flower shops and bakeries and cafes and bike infrastructure and landscaping and people sitting outside and eating and drinking?" I got together with some friends and we decided to do a guerrilla installation.

Stay in touch

Sign up for our free newsletter

More from Streetsblog New York City

Advance Look: Hochul Offers Major Transportation Policies in 2026 ‘State Of The State’ Speech

Why wait for the governor to start her annual address? We have the goods for you now.

January 13, 2026

State of the State Exclusive: Hochul Will Push ‘Stop Super Speeders’ Bill Through Her Budget

City motorists with a documented pattern of excessive speeding would be required to install speed-limiting devices inside their cars, Gov. Hochul is expected to announce today.

January 13, 2026

Westward Ho! Hochul Proposes to Extend Second Ave. Subway Along 125th Street to Broadway

The westward crosstown extension will connect what is now the Q train to seven different subway lines.

January 13, 2026

Delivery Apps Have Caused $550M In Pay Loss for Workers By Changing How Customers Tip: Mamdani Admin. Report

The average tip on UberEats and DoorDash is just 76¢ per delivery — compared to $2.17 on apps that offer the option to tip before checkout.

January 13, 2026

NJ Pols Want Registration Of Low-Speed E-Bikes, Despite Driver Mayhem

A restrictive e-bike registration bill is one step closer to becoming law in the Garden State.

January 13, 2026

Go ACE! Bus Stops Are Clearer Than Ever Thanks To MTA’s Bus-Mounted Camera Enforcement

Automated cameras are clearing up bus stops across the city.

January 13, 2026
See all posts