Skip to Content
Streetsblog New York City home
Streetsblog New York City home
Log In
Streetsblog

Q&A With Jason Roberts, the Brains Behind “Better Blocks”

The Better Block project, founded less than 10 years ago in Dallas, Texas, is not only changing streets for the better -- in many ways, it's changing the urban planning process.

false

Better Block brings "pop-up," temporary businesses into abandoned buildings, creates temporary bike lanes with chalk and cones, turns underused parking spaces into outdoor cafés, and generally celebrates the awesome potential of ordinary urban places. The strategy of using temporary installations -- a prime example of "tactical urbanism" -- allows people to reimagine their neighborhoods while circumventing time-consuming and potentially hostile regulatory and political processes.

At the CNU 21 conference in Salt Lake City, I had the chance to sit down with Better Block's visionary founder, Jason Roberts. Here's his inspiring call to action:

Angie Schmitt: What is the history of the Better Block project?

Jason Roberts: The Better Block project started in April 2010, in Dallas, Texas. I had a series of blighted buildings in my neighborhood and a street that was really wide. I started trying to figure out why they were boarded up.

I found out it was zoned for light industrial, it wasn’t zoned for retail. The original reason these buildings exist was no longer allowed.

We looked at the streets and said, "Why can’t we get bike infrastructure in the area?" At some point I said, "Couldn’t we make this into our dream block, the blocks that I love in European cities or other places I’ve seen that are filled with flower shops and bakeries and cafes and bike infrastructure and landscaping and people sitting outside and eating and drinking?" I got together with some friends and we decided to do a guerrilla installation.

Stay in touch

Sign up for our free newsletter

More from Streetsblog New York City

Friday’s Headlines: From Hero to Zero Edition

Mayor Mamdani's sympathy for cyclists over the Williamsburg Bridge has yet to trickle down to his NYPD. Plus more news.

January 9, 2026

Bill Watch: New York Still Needs to Commit to Lowering Vehicle Miles Traveled

The state Legislature could use 2026 as a year to find a solution to reducing the number of cars traveling across the state, but it may be more of the same. The post Bill Watch: New York Still Needs to Commit to Lowering Vehicle Miles Traveled appeared...

January 9, 2026

‘Zohramp’ At Williamsburg Bridge Still NYPD Ticket Trap … For Cyclists

Meanwhile, driver after driver blew the adjacent red light with impunity.

January 8, 2026

The ‘Affordability Crisis’ Conversation Can’t Leave Out the Cost of Cars

We can't talk about Americans' empty wallets without talking about our empty buses and sidewalks.

January 8, 2026

What Is A Life Worth In NYC? In Fatal Crashes, Sometimes Just $50

Drivers who kill pedestrians often face minimal punishment, a Streetsblog investigation found.

January 8, 2026
See all posts