Skip to Content
Streetsblog New York City home
Streetsblog New York City home
Log In
Streetsblog

Q&A With Jason Roberts, the Brains Behind “Better Blocks”

The Better Block project, founded less than 10 years ago in Dallas, Texas, is not only changing streets for the better -- in many ways, it's changing the urban planning process.

false

Better Block brings "pop-up," temporary businesses into abandoned buildings, creates temporary bike lanes with chalk and cones, turns underused parking spaces into outdoor cafés, and generally celebrates the awesome potential of ordinary urban places. The strategy of using temporary installations -- a prime example of "tactical urbanism" -- allows people to reimagine their neighborhoods while circumventing time-consuming and potentially hostile regulatory and political processes.

At the CNU 21 conference in Salt Lake City, I had the chance to sit down with Better Block's visionary founder, Jason Roberts. Here's his inspiring call to action:

Angie Schmitt: What is the history of the Better Block project?

Jason Roberts: The Better Block project started in April 2010, in Dallas, Texas. I had a series of blighted buildings in my neighborhood and a street that was really wide. I started trying to figure out why they were boarded up.

I found out it was zoned for light industrial, it wasn’t zoned for retail. The original reason these buildings exist was no longer allowed.

We looked at the streets and said, "Why can’t we get bike infrastructure in the area?" At some point I said, "Couldn’t we make this into our dream block, the blocks that I love in European cities or other places I’ve seen that are filled with flower shops and bakeries and cafes and bike infrastructure and landscaping and people sitting outside and eating and drinking?" I got together with some friends and we decided to do a guerrilla installation.

Stay in touch

Sign up for our free newsletter

More from Streetsblog New York City

Queenshorror Bridge: Two Days After Minor Storm, Span Was An Ice Sheet (But It’s Better Now!)

Bike riders are angry about conditions on the Queensboro Bridge bike lane more than two days after a fairly insignificant snowfall ended.

January 21, 2026

INTERVIEW: MTA Chair Janno Lieber Talks to Streetsblog to Mark Four Years at the Top

The MTA chairman talked with Streetsblog about his tenure, congestion pricing, bus stops, Babe Ruth and more.

January 21, 2026

OPINION: To Move Past the ‘Agony and Terror’ of the Adams Years, DOT Must Lean Into Research

Ex-Mayor Adams sandbagged DOT's capacity to explain why it pursue street redesigns in the first place, and the ability to inform New Yorkers, in clear and honest terms.

January 21, 2026

Wednesday’s Headlines: Talk is Cheap Edition

We're hawking half-priced tickets to a New York Focus transportation event. Plus other news.

January 21, 2026

F150 Driver Kills Cyclist in Queens

The carnage continues in the World's Borough.

January 20, 2026

Central Park Changes Have Eased Crossings for Pedestrians, New Data Shows

Pedestrians are waiting less time to cross the bustling six-mile loop after the city shortened crossing distances and replaced "stop" lights with yellow "yield" signals.

January 20, 2026
See all posts