City Launches New “LUCK!” Traffic Safety Campaign

Helpless to explain or address a recent rise in traffic deaths, city leaders today unveiled a new campaign that touts the prevailing factor in keeping New Yorkers safe from reckless and negligent drivers.

Effective immediately, “LUCK!” print ads will adorn city buses, school buses, yellow cabs, livery cabs, garbage trucks, dump trucks, crane trucks, tractor-trailer trucks and ambulettes.

“The message is simple — ‘stop getting run over’ — and we’ll keep spending time and money on these things until people get it,” said a spokesperson from the mayor’s office.

A multi-agency effort, today’s kick-off was accompanied by statements from electeds and department heads.

From the transportation commissioner: “The so-called ‘geniuses’ at Apple haven’t devised an app to stop motorists from running people over. Until they do, and they offer it for free, or for 99 cents without the ads, pedestrians and cyclists need all the help they can get. Ryan Gosling and I can’t be everywhere at once.”

From the mayor: “Next to Big Gulps and scary movies, motor vehicle traffic is the number one health threat to the people of this city. Duh. Does anyone have a serious question?”

From the district attorney: “We investigate all traffic crashes, except most of them, and issue charges whenever warranted, which is practically never. Also, no comment.”

From the other district attorneys: “[ ].” “[ ].” “[ ].” “[ ].”

From the police commissioner: “Is this about my neckties? No? Then I don’t know what you’re talking about.”

The ads will also be printed on bumper stickers, to be distributed at crash scenes to drivers of involved vehicles.

“This puts the message where it really needs to be: inches from the pavement,” the mayor’s spokesperson said, adding: “After all, police need something to issue to drivers following a serious crash.”

ALSO ON STREETSBLOG

DOT Announces Five Bus Rapid Transit Corridors

|
Sketches from an internal BRT Study depicting the three general types of stations: A) Major Station: Includes extended canopy with windscreens and seating. Icon and full platform pavement treatment. B) Standard Station: Shelter with Icon and full platform pavement treatment. C) Minimum Station: For locations with narrow sidewalks: Icon and platform edge strip only. Bigger image […]

Surviving a Walk in NYC Should Not Depend on Luck

|
The Taxi and Limousine Commission says it doesn’t know anything about a cabbie who drove onto a Midtown sidewalk, hit a pedestrian, and crashed into a building earlier this week. Other than to deflect blame from the driver, NYPD has refused to release information about the crash. It happened Monday morning. From the Post: “He […]

The Lhota Platform: No Walking, No Biking, No Details on Street Safety

|
It looks like Joe Lhota didn’t listen to Nicole Gelinas or Transportation Alternatives. Yesterday, Lhota released what his campaign billed as a “comprehensive policy book” [PDF], but New Yorkers interested in safer streets or better bicycling and walking are still awaiting much of any policy from the Republican candidate. After platitudes about how “an effective transportation system is a […]

Brooklyn Bus Stop Draws Bigger Crowd Than Thompson Anti-BRT “Rally”

|
Bill Thompson hops off his campaign truck at the corner of Fulton and Nostrand in Bed Stuy. Also pictured: Council Member Tish James, Comptroller favorite John Liu, and the frontrunner for Public Advocate, Bill de Blasio (facing away from camera). With extremely low turnout expected for tomorrow’s mayoral election, Bill Thompson and Mike Bloomberg canvassed […]