In these advertisements Mazda and Universal claim that a new automobile is “Certified Truffula Tree Friendly” and imply an endorsement of their product by the cherished title character of “The Lorax.” By airing these advertisements, Mazda and Universal have shamelessly turned a character who has inspired millions of children to care about their environment into a car salesman. Cars--even ones that pollute a little less--are neither kid-friendly nor good for the environment.
We are calling on Mazda, Universal Pictures, and their partners to immediately remove any advertising that associates “The Lorax” with automobiles from all forms of media: print, television, radio, movie trailers, the internet, merchandising, etc.
And now, a few more revolting reasons to sign the petition:
Ben Fried started as a Streetsblog reporter in 2008 and led the site as editor-in-chief from 2010 to 2018. He lives in Ditmas Park, Brooklyn, with his wife.
A long-awaited bike lane in Brooklyn will create almost full protected cycling coverage around Prospect Park — setting a new standard for the rest of the city.
A group of 29 current and former elected officials asked DOT to expand the car-free streets program so that it's not just a few random Saturdays along unconnected stretches.
A new bill would multiply federal funding for walking and biking paths — even as some powerful congresspeople threaten to take away what we've already got.
The 8 p.m. crash comes just a few days after Mayor Mamdani was criticized by the pro-car right for announcing that speed-limit reductions in school zones would be in effect all day, not just during school hours.
