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Ad Nauseam: Antisocial Thuggery From Pioneer

We've published a couple of items lately on how noise from motorcycles and booming car stereo systems continue to diminish quality of life in Inwood and Washington Heights -- not that these problems are by any means unique to Upper Manhattan. The Queens-based NoiseOFF website has compiled a fascinating case against the manufacturers of car audio equipment, much of it drawn directly from product advertising, in which companies use slogans like "Turn it down? I don't think so." and "Be Loud. Be Obnoxious." to market their wares, mostly to young men with a misguided longing for attention and "respect" (I speak from experience here).

For insight into the twisted psychology of boom car ownership, and the perverse ways it is exploited by the car audio industry, get a load of this long-form ad from Pioneer (also featured on NoiseOFF), entitled "Disturb." Think that guy on the block cares that he's rattling windows and setting off car alarms? Hardly. More likely it's his reason for living.

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