Macy’s: Leave the Car at Home
By
Brad Aaron
12:03 PM EDT on April 23, 2008
J. Crew and W Hotels aren’t the only companies to promote cycling as of late. As part of its “Earth Week” campaign, Macy’s is running the above ad in local papers. Reads the copy:
Leave the car at home. Ride a bike or walk to work if you can. Discover your own route. Now that’s thinking on your feet.
Maybe it’s just us, but this seems half a step above greenwashing. With endorsements from household brands, be they in the form of corporations or celebrities, is cycling edging toward taking its place among light bulb changing and tree planting as a staple of mainstream environmentalism?
Brad Aaron began writing for Streetsblog in 2007, after years as a reporter, editor, and publisher in the alternative weekly business. Brad adopted New York's dysfunctional traffic justice system as his primary beat for Streetsblog. He lives in Manhattan.
Read More:
More from Streetsblog New York City
Grubhub ‘Outsourced’ Delivery Work To Skirt City Minimum Wage, Docs Show
Internal documents show that Grubhub, a delivery app owned by Wonder, subcontracted labor to lower paid workers to save money.
March 31, 2026
March (Parking) Madness 2026: Like A Rock Edition
This year's competition journeys to Staten Island, the ultimate Copland. But, surprise, surprise, it wasn't so bad.
March 31, 2026
RIDE-ALONG: A Night On The Road With A Relay Delivery Worker
Delivery workers are among the hardest-working, worst-paid, most-endangered jobbers in town. We rode with one to give you an idea.
March 31, 2026
‘Game-Changer’: Non-Profit Throws Financial Lifeline to Open Streets Program
The Citizens Committee for New York City will provide volunteer groups with an immediate lifeline before the start of the season.
March 31, 2026
Tuesday’s Headlines: ‘A Man, A Lander, A Plan Transit’ Edition
The former comptroller unveils his idea for transit if he gets elected to Congress. Plus other news.
March 31, 2026
Comments Are Temporarily Disabled
Streetsblog is in the process of migrating our commenting system. During this transition, commenting is temporarily unavailable.
Once the migration is complete, you will be able to log back in and will have full access to your comment history. We appreciate your patience and look forward to having you back in the conversation soon.