Drivers Ed. Campaign to Accompany Portland Bike Boxes
In an attempt to improve safety at intersections in Portland, Oregon, the Department of Transportation will install the city’s first bike boxes at 14 locations this spring. The city will also launch a marketing campaign, “Get Behind It. The Bike Box: Portland’s New Green Space,” intended to educate motorists.
As Bikeportland.org reports, large signs will be posted at intersections, and brochures offer an in-depth explanation of bike boxes. Portland DOT Project Manager Rich Newlands said, “we’re specifically concerned with the issue of encroachment. Our target audience with these signs is not the biker, it is
the motorist.”
Read More:
Streetsblog has migrated to a new comment system. New commenters can register directly in the comments section of any article. Returning commenters: your previous comments and display name have been preserved, but you'll need to reclaim your account by clicking "Forgot your password?" on the sign-in form, entering your email, and following the verification link to set a new password — this is required because passwords could not be carried over during the migration. For questions, contact tips@streetsblog.org.
