Drivers Ed. Campaign to Accompany Portland Bike Boxes

In an attempt to improve safety at intersections in Portland, Oregon, the Department of Transportation will install the city's first bike boxes at 14 locations this spring. The city will also launch a marketing campaign, "Get Behind It. The Bike Box: Portland's New Green Space," intended to educate motorists.

As Bikeportland.org reports, large signs will be posted at intersections, and brochures offer an in-depth explanation of bike boxes. Portland DOT Project Manager Rich Newlands said, “we’re specifically concerned with the issue of encroachment. Our target audience with these signs is not the biker, it is
the motorist.”