Drivers Ed. Campaign to Accompany Portland Bike Boxes
In an attempt to improve safety at intersections in Portland, Oregon, the Department of Transportation will install the city's first bike boxes at 14 locations this spring. The city will also launch a marketing campaign, "Get Behind It. The Bike Box: Portland's New Green Space," intended to educate motorists.
By
Jason Varone
1:13 PM EST on February 14, 2008
In an attempt to improve safety at intersections in Portland, Oregon, the Department of Transportation will install the city’s first bike boxes at 14 locations this spring. The city will also launch a marketing campaign, “Get Behind It. The Bike Box: Portland’s New Green Space,” intended to educate motorists.
As Bikeportland.org reports, large signs will be posted at intersections, and brochures offer an in-depth explanation of bike boxes. Portland DOT Project Manager Rich Newlands said, “we’re specifically concerned with the issue of encroachment. Our target audience with these signs is not the biker, it is
the motorist.”
Jason Varone battles the streets everyday during a 9 mile commute on his bicycle from downtown Brooklyn to the Upper East Side. In addition to his efforts on Streetsblog, he is an artist making work related to the environment and technology. Examples of his work can be found at www.varonearts.org.
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