Red Bull Racing Lives the Urban Car Marketer’s Sociopathic Dream

There are a lot of gasp-inducing moments in Red Bull Racing’s new video to promote the Formula One Grand Prix of America, scheduled for Weehawken and Union City in June 2013.

First, there’s the introduction: the national anthem being played by the dulcet tones of a revving engine. Then there are shots of the driver speeding along the walkway at Liberty State Park and through the streets of Weehawken, before heading down an empty Lincoln Tunnel to really open up the throttle.

The Lincoln Tunnel shots are spliced with images of crowded Manhattan streets — implying, but not actually showing, the danger of a high-speed tour of the Big Apple. Then there’s the finale: a Formula One driver burning rubber and doing donuts as two cyclists circle around him in what might be a bizarre share-the-road message.

It’s a video that lots of carmakers would drool over as a way to sell their driving machines.

According to the New Jersey Department of Environmental Protection, the shoot occurred on August 13 and 14, closing the Liberty State Park waterfront walkway to the public. We’ve reached out to the Township of Weehawken Police Department and Red Bull Racing for additional comment on how the video was shot.

ALSO ON STREETSBLOG

Wild, Wild West Side Has Its Own Vigilante Traffic Cop

|
You’ve got to already be a little bit crazy to choose to drive into Midtown for work each day (as the record-breaking ridership numbers on the PATH train attest). Sitting in traffic, dodging the even crazier driver next to you — perhaps the only thing worse than driving near the Lincoln Tunnel is trying to […]

The Weekly Carnage

|
The Weekly Carnage is a Friday round-up of motor vehicle violence across the five boroughs and beyond. For more on the origins and purpose of this column, please read About the Weekly Carnage. Injuries, Arrests and Property Damage East Harlem: Driver Hits Pedestrian at E. 120th Street, Victim in Critical Condition (DNAinfo) Midtown: Drunk Driver […]

The Weekly Carnage

|
The Weekly Carnage is a Friday round-up of motor vehicle violence across the five boroughs and beyond. For more on the origins and purpose of this column, please read About the Weekly Carnage. Fatal Crashes (5 Killed Since Nov. 2, 138 This Year, 11 Drivers Charged*) Williamsburg: Raul De La Cruz, 35, Killed, 24-Year-Old Woman Critically […]

Mayor and Assembly Headed to a Showdown Over Pricing

|
City Hall and the New York State Assembly may be headed to the biggest showdown since Aaron Burr and Alexander Hamilton met on the dueling grounds at Weehawken (crossing the river back then was free but you had to use a row boat). Erik Engquist and Anne Michaud report in today’s Crain’s Insider: MAYOR MICHAEL […]

The Weekly Carnage

|
The Weekly Carnage is a Friday round-up of motor vehicle violence across the five boroughs and beyond. For more on the origins and purpose of this column, please read About the Weekly Carnage. Fatal Crashes (3 killed this week, 62 this year, 6 drivers charged*) Jamaica: Miguel King, 25, Killed, 10 Injured After MTA Bus […]

DOT Hell’s Kitchen Study Produces Slate of Pedestrian Safety Upgrades

|
The Department of Transportation presented the findings [PDF] of its five-year study of transportation in the Hell’s Kitchen neighborhood at a packed public meeting last night. The massive transportation analysis included many critical projects that have already been announced, such as the 34th Street Select Bus Service route and extensions of the protected bike lanes along […]