Skip to Content
Streetsblog New York City home
Streetsblog New York City home
Log In
Ad Nauseam

Garmin: Chat, Navigate and Steer — But Don’t Drive Distracted

The first time I saw this ad I thought my eyes and ears were deceiving me. But no, there it is: a young woman holding a cellphone toward the camera as "nüvifone" maker Garmin beckons viewers to "communicate while navigating."

"With my nüvifone, I can take calls from my friends while I'm driving to them," she says as she's shown piloting an SUV with two passengers, one of whom accepts an incoming call on a phone mounted to the windshield. (Note to Garmin: Hands-free is not brain-free.)

Maybe the most egregious aspect is the "Do not drive while distracted" disclaimer -- which pops up as the young woman is depicted driving while distracted.

nuviphonegrab.jpg

What the ad doesn't show: The driver plows her SUV through one of the pedestrian-populated shots that follow, and bystanders whip out their nüvifones to call 911, text their friends and photograph the carnage.

Stay in touch

Sign up for our free newsletter

More from Streetsblog New York City

Lawmakers Raise Doubts About Hochul’s Insurance Proposal

The governor's Uber-backed insurance plan is leaving state lawmakers unsure of its effect on crash victims and high auto premiums.

February 27, 2026

‘Broadway Vision’: City Will Revamp Six More Blocks By 2031

The facelift will cost more than $150 million.

February 27, 2026

Mamdani Falls Short of Campaign Pledge to Expand Open Streets Funding Amid Budget Crunch

The mayor's proposed budget does not expand Open Streets — and raises lots of questions.

February 27, 2026

Friday Video: Why Everyone Drives SUVs

Rollie Williams at Climate Town is back, this time explaining the "light-truck loophole."

February 27, 2026

Friday’s Headlines: Undermined at Every Turn Edition

Does the mayor run NYPD and FDNY, or is it the other way around? Plus more news.

February 27, 2026

Mamdani’s FDNY Spews Anti-Street Safety Talking Points at Bizarre Council Hearing

FDNY and DOT were at cross-purposes during a bikelash Council hearing.

February 26, 2026
See all posts