Skip to Content
Streetsblog New York City home
Streetsblog New York City home
Log In
Ad Nauseam

Garmin: Chat, Navigate and Steer — But Don’t Drive Distracted

The first time I saw this ad I thought my eyes and ears were deceiving me. But no, there it is: a young woman holding a cellphone toward the camera as "nüvifone" maker Garmin beckons viewers to "communicate while navigating."

"With my nüvifone, I can take calls from my friends while I'm driving to them," she says as she's shown piloting an SUV with two passengers, one of whom accepts an incoming call on a phone mounted to the windshield. (Note to Garmin: Hands-free is not brain-free.)

Maybe the most egregious aspect is the "Do not drive while distracted" disclaimer -- which pops up as the young woman is depicted driving while distracted.

nuviphonegrab.jpg

What the ad doesn't show: The driver plows her SUV through one of the pedestrian-populated shots that follow, and bystanders whip out their nüvifones to call 911, text their friends and photograph the carnage.

Stay in touch

Sign up for our free newsletter

More from Streetsblog New York City

Thursday’s Headlines: Welcome to the War on Cars, Scientific American

Our favorite story yesterday was this editorial in an unexpected place. Plus other news.

April 18, 2024

Meet the MTA Board Member and Congestion Pricing Foe Who Uses Bridges and Tunnels For Free Every Day

Mack drives over the transportation authority's bridges and tunnels thanks to a rare perk of which he is the primary beneficent.

April 18, 2024

Randy Mastro Aspires Join Mayor’s Inner Circle of Congestion Pricing Foes

The mayor's reported pick to run the city Law Department is former deputy mayor under Rudy Giuliani and notorious foe of bike lanes and congestion pricing.

April 18, 2024

Donald Shoup: Here’s a Parking Policy That Works for the People

Free parking has a veneer of equality, but it is unfair. Here's a proposal from America's leading parking academic that could make it more equitable.

April 18, 2024

Brooklyn Civic Panel Can’t Agree How to Solve NYPD Sidewalk Parking

Move the illegal sidewalk parking or denounce it altogether?

April 17, 2024
See all posts