Skip to Content
Streetsblog New York City home
Streetsblog New York City home
Log In
Athletes and Celebrities

LeBron and Friends Reclaim Miami’s Streets in New Ad

Looks like the new LeBron James Nike ad that debuted during "Sunday Night Football" last night was at least in part the star's idea.

The spot portrays the two-time NBA champion performing his off-season workout regimen, accompanied by hundreds of kids and adults on bikes as he rides through Miami. Bystanders watch or join in as the swarm of non-motorized humanity takes over the streets and disrupts highway traffic.

"They allow me to have a lot of input on the spots that come out and they’re basically geared to who I am and what I do on a day-to-day basis," James told the AP. "It was great to put that together."

James's charity foundation has a program that links cycling and physical fitness to education in his hometown of Akron, Ohio, and we've written before that he and teammates Dwyane Wade and Mario Chalmers are regulars at Miami Critical Mass.

The Heat played the Nets in Brooklyn twice in the preseason, and will be at Barclays and Madison Square Garden a few times this year as they go for the three-peat. We wouldn't be surprised if LeBron already has a Citi Bike fob.

Stay in touch

Sign up for our free newsletter

More from Streetsblog New York City

Adams Offers Bare Minimum to Seize Congestion Pricing’s ‘Space Dividend’ Opportunity

The mayor's list of projects supposedly meant to harness congestion pricing's expected reduction in traffic is mostly old news, according to critics.

May 2, 2024

OPINION: Congestion Pricing Will Help My Family Get Around As We Navigate Cancer Treatment

My partner was recently diagnosed with cancer. Congestion pricing will make getting her to treatment faster and easier.

May 2, 2024

EXCLUSIVE: OMNY Debuts on Fair Fares After Delays

The long-awaited Fair Fares expansion will launch as a three-month pilot for a few dozen riders.

May 1, 2024
See all posts